BIZBASH CALL SHEET — #208 — Monday, 02.27.12
Compiled today by Jana Schiowitz and Anna Sekula in New York
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TODAY'S CALENDAR: The TED Conference kicks off in Long Beach, California
* INCOMING *
1. INSIDE THE OSCARS: From Los Angeles bureau chief Alesandra Dubin: The Billy Crystal-hosted 84th annual Academy Awards rolled into town last night, blanketing the city with related events and gridlock traffic around Hollywood and West Hollywood, where many of the big-ticket parties were concentrated. Vanity Fair's bash lit up the Sunset Tower hotel and closed two lanes on a crawling Sunset Boulevard. Just to the west, the Weinstein Company's bash drew a crowd to the Mondrian, where the crowd chanted and cheered as the company cleaned up awards including best actor, actress, director, and picture. Guests were giddy when the party's viewing portion gave way to the after-party, in the mood to pose in a photo booth stocked with “The Artist”-inspired props like vintage hats and plush Uggie dogs. Down the road to the south, the Elton John AIDS Foundation fund-raiser at its new West Hollywood Park venue also drew a lively, celebrity-mobbed crowd for the dinner and auction. The event was followed by an after-party with a performance by Foster the People performance and was wrapping up just as Maxim kicked off its decidedly unstuffy bash up high in the hills over Sunset Plaza.
Read our full party report on BizBash.com today.
THE REVIEWS:
The Hollywood Reporter on the best and worst moments of the night, including Sacha Baron Cohen's character from "The Dictator" dropping ashes on Ryan Seacrest.
http://bit.ly/yIIYUV
Brian Moylan for Gawker: "As someone who loves the Oscars, movies, and awards shows in general, I have to say that this year's ceremony was the most boring in modern memory."
http://gaw.kr/z1FdN9
The Daily Beast on the annoying sound glitch:
http://bit.ly/xjwdoC
Entertainment Weekly on Jennifer Lopez's possible wardrobe malfunction:
http://bit.ly/wQ8EtP
The Hollywood Reporter on how organizers played it safe with Billy Crystal hosting the awards:
http://bit.ly/yfRm7T
MTV rates the performance by the Cirque Du Soleil troupe:
http://on.mtv.com/AcAl9J
WHAT EVENT PROS THOUGHT: We asked some readers to give us their critiques of last night's show. Some highlights:
David Solsbery, executive director of design at Hargrove in Lanham, Maryland: “The Art Deco stage set looked great to the live audience, but it was a mess on camera. It did not work for the close up head shots. When designing a stage set that will be on camera, one must consider what the audience sees and what the camera sees. All that is left when the event is over is what was captured on film.”
Andrea Wynn Schall, owner of Los Angeles-based full-service event planning company A Wynning Event, which has served as awards event supervisor for the SAG Awards since 1999: “What I loved was the Cirque du Soleil segment of the show. Having hired Cirque acts in the past for events, I appreciate and understand the strength and beauty of their talent. The choreography was incredible and such eye candy for the show.”
Dennis Remer, production designer with lighting company Frost Chicago: “I did not like the ‘band’ in the opera boxes. I agree with giving the musicians the exposure that they rarely receive. However, I would have exaggerated the use of the full orchestra pit and incorporated them into the set.”
Full reviews from eight producers:
http://bit.ly/w2zEVF
What did you think? Tell us: [email protected].
2. SOCIAL MARKETING GAP: Two research studies reveal that social marketers are not as in tune with what consumers want and need. "When social consumers were asked what they want from social engagement, their desires were clear: deals, special content, and rewards based on their engagement. Customer service ranks dead last in their responses. When social marketers were asked the same question, they indicated customer service as the benefit they felt social consumers wanted most. Customer needs were well back in the pack of professional presumptions."
http://prn.to/y8wOBb
3. YOUTUBE HIRE: The video sharing Web site tapped Danielle Tiedt, the former general manager for Microsoft search engine Bing, to be vice president of marketing. Ad Age:
http://bit.ly/yW5nIN
* ISES ESPRIT AWARDS *
ISES announced the call for entries for the Esprit Awards. This year's competition is open to any ISES member in good standing for events that took place between January 1, 2011 and December 31, 2011. The deadline for online submissions is May 2.
http://bit.ly/bHJxZl
* LOCAL NEWS *
BOSTON: Secretary Richard Sullivan of the state’s Executive Office of Energy and Environmental Affairs will speak at Sustainable Braintree’s Green Gala March 3. Vendors include Columbus Catering and the Renato Malavasi Jazz Quartet. Patriot Ledger:
http://bit.ly/Afk3IQ
CHICAGO: Today, the Illinois Restaurant Association will officially announce a partnership with the G8 and NATO host committee to launch Chicago's Culinary Crossroads. The dine-around initiative will celebrate the countries represented at the springtime events at McCormick Place.
Lookingglass Theatre, Frontera Grill, and Silverguy Entertainment are offering an opening night package to celebrate the new show "Rick Bayless in Cascabel: Dinner, Daring, Desire." The package includes tickets to the show, a post-show cast party, and an overnight stay at the Park Hyatt Chicago.
http://bit.ly/oE3F
Autohaus on Edens will host "Launch 2012: Driving Fashion Forward" March 18 with cocktails from Knightsbridge, appetizers Nieto's, and a preview of spring fashions from North Shore boutiques and eight Columbia College fashion students. Zzazz Productions is producing the fashion show.
LAS VEGAS: Extreme Thing Sports and Music Festival announced the lineup of artists and activities for this year's event, taking place March 31 at Desert Breeze Park.
http://bit.ly/aIreqc
Jose Andres' China Poblano is hosting a tequila and mezcal festival March 12-25.
Vegas Uncork'd by Bon Appetit will kick off Wednesday with an attempt to break the Guinness world record for most bottles of wine uncorked simultaneously. Bon Appetit editor in chief Adam Rapoport will be on hand for the stunt, together with chefs and sommeliers from Bellagio, Caesars Palace, the Cosmopolitan of Las Vegas, and Mandalay Bay.
LOS ANGELES: Last Tuesday, Chad Hudson Events worked with Lakeshore Entertainment and Lionsgate/Summit on the premiere night for “Gone,” handling the on-site logistics for the red carpet screening at the ArcLight Hollywood Cinemas as well as the party for 400 guests at Beso Hollywood. And the following day, the production company handled a big event for the biannual Guess North American Conference inside the JW Marriott ballroom at LA Live, which brought 500 guests for a cocktail reception, dinner, and award ceremony.
LOUISVILLE: The $5.8 million renovation has begun at the Hyatt Regency. The Kentucky hotel will have a new lobby and restaurant and bar for entertaining clients.
MIAMI/SOUTH FLORIDA: Philippe Chow Restaurants was found guilty of false advertising and unfair competition with Mr. Chow as decided by the Miami court system. The Huffington Post:
http://huff.to/xabaL6
Jeronimo's Bar opened a second location on Brickell this weekend. Urban Daddy:
http://bit.ly/watzCG
NEW YORK: Billboard: "The Electric Daisy Carnival, the dance music festival which drew over 250,000 attendees to its three-day Las Vegas event last year, will hit New York on May 19-20, 2012, at a soon-to-be-announced location."
http://bit.ly/xt5m0X
The Westminster Dog Show is expanding its location to now host breed judging at Piers 92/94.
Carolines on Broadway and non-profit Books for Kids is hosting a benefit luncheon and performance February 29 to raise money and awareness for libraries and enhanced literacy programs for at-risk preschool children in childcare centers in low-income communities.
ORLANDO: Universal Orlando's new Blue Man Group show opened Friday night. The production is being done on a new stage with new music and technology, including gigantic iPads, called "GiPads," that the performers will interact with.
TORONTO: Last week, Pan American Games organizer TO2015 revealed that up to 60 percent of game venues have been changed. TO2015 has decided to cluster the venues rather than spread them out over the Greater Toronto Area. The decision is expected to maximize operational efficiency.
http://bit.ly/zuZqhM
WASHINGTON: The Ladies for the Preservation of Endangered Cocktails has launched a local chapter. The organization is hosting its inaugural "DC Bras" event March 4 at the Passenger. D.C. Brau beer and Macchu Pisco are sponsors and a portion of the proceeds will go towards breast cancer research efforts.
YOUR NEWS: What are you doing? Tell us: [email protected].
With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, Carla Warrilow in Toronto, and Jana Schiowitz and Anna Sekula in New York.
BizBash Call Sheet is the must-read daily digest of event industry news from BizBash.com.
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