1. TWITTER LAUNCHES AD PLATFORM TIED TO LIVE EVENTS: Brands that want to connect with people who are tweeting about live events have a new tool to market to them in real time. Twitter’s “event targeting” feature, launched Thursday, includes features such as a calendar of global events, historical data on how the events have performed on Twitter, and fast activation tools for marketers. Marketing Land: “Up to now, marketers interested in going after Twitter audiences during major events like the Super Bowl, Grammys, the FIFA World Cup or Wimbledon were limited to mostly manual efforts and guesswork about what hashtags, keywords, and accounts to target. With event targeting, Twitter said, marketers now have a tool to simplify, inform, and automate that process.” http://mklnd.com/1LFZ4cm
2. SPECIAL OLYMPICS GAMES TO GIVE BOOST TO L.A. TOURISM INDUSTRY: The Special Olympics World Games—the biggest athletic event since Los Angeles hosted the 1984 Summer Olympics—are expected to generate $387 million in spending as well as a promotional boost to hotels, restaurants, and bars downtown. Los Angeles Times: “The Special Olympics are expected to have a bigger economic effect on L.A. county than the 2011 NBA All-Star Game ($85 million in spending), the 2012 Primetime Emmy Awards ($42.6 million), the 2013 Academy Awards ($67 million), and the 2013 Tournament of Roses football game and parade ($306 million), according to past studies by the economics research firm Micronomics.” http://lat.ms/1RUSnIs
3. DEMOCRATS TO ACCEPT LOBBYIST AND P.A.C. DONATIONS TO PAY FOR CONVENTION: The Democratic National Committee will collect donations from political action committees and lobbyists to pay for its national convention in Philadelphia, and for other costs related to the 2016 presidential campaign, lifting a ban the has been in place since 2008. The New York Times: “Allowing PAC and lobbyist donations to the joint fund-raising committee was something that Hillary Rodham Clinton’s campaign encouraged, people briefed on the discussions said. Mrs. Clinton has spoken openly about her frustration with the way that Jeb Bush, one of her Republican rivals, raised funds for his so-called super PAC by delaying his formal campaign declaration, even as he toured the country as an all-but-official contender.” http://nyti.ms/1Mp1qgf
* LOCAL NEWS *
BOSTON: The Tasting Counter is a new upscale restaurant that offers “experiential” dining. There are no servers, and guests purchase tickets instead of paying a bill. Eater: http://bit.ly/1ejf7iN
CHICAGO: Yard House will open in Lincoln Park this fall. With 403 seats, the chain restaurant will serve American fare, craft cocktails, and draft beers.
LAS VEGAS: Chef Alain Ducasse is slated to debut Rivea restaurant and Skyfall Lounge at Delano Las Vegas in the fall.
LOS ANGELES: The new 10,000 square-foot, three-level yoga and cultural events center Wanderlust hosted a grand-opening party on July 22. With an official opening on July 24, the venue offers classes and experiences including yoga, nutrition, meditation, film screenings, wine tasting, and more.
The Cannabis World Congress & Business Exposition will take place September 16-18 at the Los Angeles Convention Center.
The Los Angeles Auto Show’s Connected Car Expo conference and exposition has outgrown its previous space at the Los Angeles Convention Center, and will this year occupy nearly the entire JW Marriott on November 17.
Local event listings from the new Masterplanner: http://www.masterplanneronline.com/losangeles
MIAMI/SOUTH FLORIDA: The culinary benefit Taste of the Nation South Florida raised $90,000 for Share Our Strength, whose programs work to end childhood hunger. More than 50 local bars and restaurants and about 1,300 guests attended the event in the ballroom at the Loews Miami Beach hotel.
NEW YORK: The Couture Council of the Museum at the Fashion Institute of Technology will honor Manolo Blahnik with its 2015 Couture Council Award for Artistry of Fashion on September 9 at a luncheon at the David H. Koch Theater at Lincoln Center.
Real Hospitality Group will open the 34-room Brooklyn A Hotel in August. The property will have a 100-person meeting space as well as a seasonal American restaurant and rooftop bar slated to open in early 2016.
Local event listings from the new Masterplanner: http://www.masterplanneronline.com/newyork
ORLANDO/CENTRAL FLORIDA: Nick Anderson has been promoted to associate director of sales at the Walt Disney World Swan and Dolphin Hotel.
SAN FRANCISCO: Twitter will host its second annual Flight conference on October 21 in San Francisco.
Fine & Rare is now open. The weekday-only lunch spot, located near Civic Center, serves sandwiches in flavors such as salmon pastrami and chimichurri cheesesteak.
TORONTO: The Dusk Dances Festival returns to Withrow Park August 3-9. The festival features 10- and 30-minute dance pieces, and each performance begins with a free, outdoor Salsa dance class.
WASHINGTON, D.C.: Marriott Marquis Washington, D.C., will serve as the headquarters hotel for the Citi Open, which runs August 1-9.
YOUR NEWS: What are you doing? Tell us: [email protected].
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With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, and Beth Kormanik, Michele Laufik, Jill Menze, Anna Sekula, and Ian Zelaya in New York.
BizBash Daily is the must-read digest of event industry news from BizBash.com.
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