BIZBASH CALL SHEET — #315 — Friday, 07.27.12
++ Sponsored by Event Leadership Institute ++
Compiled today by Beth Kormanik in New York
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* INCOMING *
1. OLYMPIC LEAK: Despite the pleas from hashtag #savethesurprise, footage from the Olympic opening ceremony still leaked—but was quickly removed from YouTube. Social Times: "During the rehearsal the show’s artistic director, Danny Boyle, appealed to spectators to 'save the surprise' and not to share footage of the rehearsal before the event, but that didn’t stop some spectators from uploading videos of the rehearsal to YouTube." http://bit.ly/Px2hNR
London florist Jane Packer was selected to design and produce the "Victory Bouquet" for the medal winners at the London 2012 Olympics. The flowers and herbs in the 4,400 floral bouquets are British-grown and will be made at the time of the Games with the help of floristry students across the country.
Check out BizBash's London 2012 coverage ahead of today's opening ceremony: http://bizba.sh/O2HYoV
2. RANDY REPUBLICANS: Tampa's strip clubs are having quite the year: First as the setting for the film Magic Mike, and next month as a provider of unofficial entertainment during the Republican National Convention. One club even expects to showcase a Sarah Palin look-alike. New York Times: "Club owners here say they have schmoozed with their counterparts in former host cities, like Denver, and have been told that revenue pours in during conventions, sometimes quadrupling earnings from a Super Bowl week. As for party affiliation, this is one place where the country’s caustic partisan differences fall away, owners say. Angelina Spencer, the executive director of the Association of Club Executives, which serves as a trade association for strip clubs, said an informal survey of convention business in New York and Denver had determined that Republicans dropped more money at clubs, by far." http://nyti.ms/MOSQcv
Time Warner Cable will be the premier sponsor of the Democratic National Convention's media welcome event September 1 at the North Carolina Music Factory. The Charlotte in 2012 Host Committee also selected the following local vendors to provide services for the party:
Logistics Manager: J.H.E. Production Group
Entertainment Team: Blumenthal Performing Arts, Imagine Music Group, Key Signature
Catering Company: Something Classic
Audio Visual Services Team: Total Event Production, Rutherford Media, Advanced Media Network, Cecil & Company
Rental Company: Party Reflections.
3. WIRED ADDS EVENT: Wired magazine's event portfolio is growing with the launch of a new event, Wired Health Conference: Living by Numbers, October 15-16 in New York, which will be followed by Wired Live, consumer show in Washington. Folio: "The Wired Live Expo, which is being produced by Marketplace Events, will be its first sizeable new launch in the face-to-face market in recent years, attracting an expected 50,000 attendees. In contrast, the Health Conference is designed as an invitation-only event, bringing together about 225 thought-leaders and innovators across the worlds of healthcare, science and technology." http://bit.ly/Mouy6r
4. THE 'NEW HEARTLAND': Paul Jankowski, chief strategist at Access Brand Strategies, advises brands not to overlook a key market, what he calls the "new heartland" in favor of New York and Los Angeles. His firm has developed campaigns for Lipton iced tea and Mountain Dew that try to resonate with what others may dismissively call "flyover country." AdWeek: "At the end of the day, does it resonate with 60 percent of U.S. consumers and is it culturally relevant or is it creative for the sake of creative? This group has been underserved and has been dismissed. Worst of all, are the use of stereotypes: It doesn’t matter if it’s a stereotype about the South or stereotype of a certain culture or one about a race. That’s happened a lot as it relates to this massive group of consumers." http://bit.ly/LQP02Y
5. BAD CLIENT: In his blog, Preston Bailey counsels a Chicago event planner whose potential client was shopping the proposal to the competition and looking for a better price. "You must always remember that you are selling your ideas. When you present ideas in person, you have a chance to share your enthusiasm and excite the client while also helping to address any questions they might have." http://bit.ly/OM8CBa
++ A WORD FROM OUR SPONSOR: Event Leadership Institute++
Check out our editor's collection of top-rated video chapters from our class library, and sharpen your event insight. Our Suggested Summer Learning compilation includes content from David Merrell, Jes Gordon, Mindy Weiss, Preston Bailey, Mary Wittenberg, Colja Dams and others. 41 minutes | 10 clips | lots of ideas
* BEST IDEAS OF THE WEEK *
Here’s a look at 10 steal-worthy ideas we spotted this week, including Coca-Cola's "beatbox" pavilion at the Olympics, a Pop-Tarts pop-up concert in Chicago, Travel & Leisure’s Cocktail Wall in New York, MKG's Olympics-themed summer party, and Zing Vodka's lush Los Angeles launch. http://bizba.sh/P5P7Ua
* LOCAL NEWS *
BOSTON: Catering Company the Bearded Pig will open a 40-seat eatery in Somerville Monday. The casual eatery will serve barbecue classics including pulled chicken, mac and cheese, and baked beans.
CHICAGO: On Monday night, Market House chef Scott Walton will team up with Common Threads students to cook and serve food to the families of patients being treated at Lurie Children's Hospital. The event takes place at the new Ronald McDonald House on East Grand Avenue.
Epoch Floral is hosting a a prop sale August 2-4 from 10 a.m. to 2 p.m. at 1700 West Hubbard Street. Pieces including candles, furniture, accessories, decor, and lamps will be for sale.
Phil Stefani Signature Events has 25 new hors d'oeuvres. Items include individual Yorkshire puddings, kimchi pancakes, and blackened salt cod fritters.
LAS VEGAS: Beauty trade show Cosmoprof North America, held July 22-24 at the Mandalay Bay Resort & Casino, grew this year. Trade Show News Network: "Although attendance and square footage were flat compared with 2011, when 23,500 attendees and 760 exhibitors occupied 189,750 net square feet of space, the event boasted an 11-percent increase in exhibitors, with 856 exhibiting companies spanning a bustling, well-organized trade show floor." http://bit.ly/MNba5S
LOS ANGELES: Business Day: "The London Olympic Games has taken a huge bite out of this week's ATP draw, with 50th-ranked Frenchman Benoit Paire lining up as the top seed at the Los Angeles Open." http://bit.ly/Qg4qek
Andrea Burman is the new public relations manager for Laundry by Shelli Segal and C&C California.
Local event listings from Masterplanner: http://masterplanneronline.com/losangeles
MIAMI/SOUTH FLORIDA: The 11th Annual Miami Salsa Congress kicks off August 2 with a party at Club Play in Miami Beach. The five-day event will feature international dance showcases, workshops, and live concerts at the Deauville Beach Resort.
Sundial Beach & Golf Resort, located in Sanibel Island, was recently purchased and will soon undergo a multimillion-dollar renovations, including 12,000 square feet of refreshed meeting and event space, a full-service spa, and new food and beverage outlets.
NEW YORK: Women's Wear Daily: "Calvin Klein Inc. named Michael DeLellis senior vice president, global advertising, CKI & corporate media." http://wwd.us/PQFIo5
Local event listings from Masterplanner: http://www.masterplanneronline.com/newyork
ORLANDO: After seven years of renovation, Tampa's historic Floridan hotel will reopen tomorrow night at a private ribbon-cutting party for local media and V.I.P.s. The 19-story hotel has been renamed the Floridan Palace and the building's original 426 rooms have been combined to create 196 more spacious rooms, two penthouse suites, and 15 junior executive suites. Tampa Bay Times: http://bit.ly/OHsDfI
More than 12,000 psychologists and psychology students are expected to attend the American Psychological Association conference August 2-5 at the Orange County Convention Center. To accommodate attendees who bring their families, organizers will set up a "Kids' Place" in the convention center, with entertainment such as storytelling, movies, and face painting, and a separate room for nursing mothers.
TORONTO: The Mabuhay Festival and Trade Show is tomorrow at the Metro Toronto Convention Centre, showcasing Philippine arts and culture.
WASHINGTON: For the second consecutive year, Mandarin Oriental, Washington D.C., will sponsor the FANtastic March II—a 5K fundraiser—September 9 to support the library fund at Amidon-Bowen Elementary School.
Mandarin Oriental, Washington, D.C., announced the appointment of Terry Marks as director of housekeeping.
The Corcoran Gallery of Art and the Corcoran College of Art + Design will host a community meeting at 7 p.m. August 2 at the gallery to discuss its future, including the possible sale of its building. Chief Curator Philip Brookman will attend, and Director of Development Communications Mark Swartz will moderate a discussion.
YOUR NEWS: What are you doing? Tell us: [email protected]. 


With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, and Alexandra Brandt, Rose Chevalier, Julia Elstrodt, Beth Kormanik, and Anna Sekula in New York.
BizBash Call Sheet is the must-read daily digest of event industry news from BizBash.com.
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