TARA Ink.
Switzerland's Kama Beverages S.A. has introduced Motley Bird (305.532.9496, www.motleybird.com), an energy drink that targets consumers in the music, arts, and fashion industries. The beverage is packaged in 8.4-ounce aluminum bottles and is brightly colored to indicate its flavor. The product is unique in that each flavor, infused with real fruit juice, is purposely developed to pair with a type of alcohol. "Tajberri" combines cranberry with a touch of raspberry to pair perfectly with vodka and Champagne; "Toniqa" is infused with the flavor of traditional tonic water to mix with gin and vodka; and "Lima" tastes like lime juice, to be added to dark rum or tequila. The drink also comes in its original flavor, "Kama," and a sugar-free version sweetened with Splenda. Motley Bird has custom bars that can be set up at events. The setup comes with a brand ambassador, and price is determined on a case-by-case basis. Currently, the product is only available in select bars and restaurants in Miami and L.A., for about $7 a bottle.
