Van Cleef & Arpel's Kristina Buckley
Van Cleef & Arpels hired Kristina Buckley, a French-speaking recent MBA graduate of Milan's SDA Bocconi, in mid-May as vice president of marketing and communications. No stranger to the areas of media planning and public relations, Buckley has a background in luxury goods from posts at Bottega Veneta, and more recently at Salvatore Ferragamo, where, as marketing director, she orchestrated store openings and events like the Rodeo Drive Walk of Style.
One month into her position, Buckley is preparing for the annual year-end full-market launch of the company's high jewelry collection. She's also overseeing the development of strategic partnerships within markets like Chicago and Palm Beach, and handling direct mail, special events, in-store visuals, and advertising.
One month into her position, Buckley is preparing for the annual year-end full-market launch of the company's high jewelry collection. She's also overseeing the development of strategic partnerships within markets like Chicago and Palm Beach, and handling direct mail, special events, in-store visuals, and advertising.
