South Beach Wine & Food Festival's newest event, Fun and Fit as a Family, will now have a few more big-name sponsors in the food industry. As of the end of July, both Kellogg's and Whole Foods have signed up to sponsor the event when it runs for its second year as part of the 2009 festival. Kellogg's had previously sponsored its own event for three years-the Kellogg's Kidz Kitchen, which featured presenters such as Giada De Laurentiis, Emeril Lagasse, and Tyler Florence-but it will now consolidate with the Fun and Fit event, which attracted as many as 9,000 children and parents for its inaugural in 2008.
Whole Foods is also a title sponsor for the Grand Tasting Village and a platinum sponsor of the festival as a whole. The 2009 South Beach Wine & Food Festival will be held February 19-22.
