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  1. Venues & Destinations
  2. United States
  3. Miami / South Florida

Step into the Living Room of Modern Luxury

Miami's finest stepped out at the Dupont Building for Modern Luxury Media's latest venture: Miami magazine.

Brittany Peitsmeyer
October 11, 2007
With publications in Chicago, Los Angeles, New York, and San Francisco, among others, Modern Luxury Media announced the launch of the its newest market and publication—Miami—to more than 500 advertisers and supporters at the Alfred I. Dupont Building in downtown Miami. The Dupont, a refurbished 1939 bank turned event venue, features architectural details including wall-to-wall marble floors, hand-painted cypress wood ceilings, detailed scrollwork, and brass doors, all of which provided a launching pad for Balmelli Creative Events to design the decor for the evening.

Balmelli set up intimate seating areas throughout the space using white suede couches and Lucite cube tables. Accented with equally stunning white florals, the seating areas resembled a modern luxury living space.Fendi Casa took over the vault, draping it in white linens. Furniture, linens, and accents such as throw pillows from their latest line provided a seating area for guests to get away from the hustle and bustle of the main event space. Next to the vault, the folks at A Link Jewelry displayed their wares and Veuve Clicquot introduced its Yellowboam three-liter Champagne bottle, featuring labels made of ostrich, stingray, or alligator hide. Models clad in furs from Saks Fifth Avenue circulated throughout the second floor.

Bartenders from Shiraz FL Inc. served Veuve Clicquot Champagne and Belvedere Vodka from behind the Dupont's original teller windows while guests noshed on Kobe beef ultra-mini burgers and cheesecake-stuffed strawberries. Overhead, DJs Matt Cash and Paul Sevigny spun everything from '80s classics to dance favorites.
The original vault in the Dupont Building provided an intimate retreat where guests could relax.
The original vault in the Dupont Building provided an intimate retreat where guests could relax.
David Heischrek
Balmelli Creative Events used a combination of calla lilies and white roses, along with greenery, to accent the bars and tabletops.
Balmelli Creative Events used a combination of calla lilies and white roses, along with greenery, to accent the bars and tabletops.
David Heischrek
E8946miami 3
David Heischrek
The original vault in the Dupont Building provided an intimate retreat where guests could relax.
The original vault in the Dupont Building provided an intimate retreat where guests could relax.
David Heischrek
Modern Luxury Media chose the Alfred I. Dupont Building to launch its latest venture,
Modern Luxury Media chose the Alfred I. Dupont Building to launch its latest venture,
David Heischrek
Seating areas featuring white suede couches and Lucite cube tables were provided by Balmelli Creative Events.
Seating areas featuring white suede couches and Lucite cube tables were provided by Balmelli Creative Events.
David Heischrek
Advertisers A Link Jewelry and Veuve Clicquot displayed their latest luxury items for attendees to peruse.
Advertisers A Link Jewelry and Veuve Clicquot displayed their latest luxury items for attendees to peruse.
David Heischrek
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