After great successes in Austin, Texas, at the South by Southwest Festival, BMF Media Group-the strategic marketing firm known for buzz-worthy branding campaigns-brought its signature music lounge to the Winter Music Conference in Miami. A collaboration with Armani Exchange (a label inspired by the street-chic style synonymous with the WMC culture) and Sirius Satellite Radio (which has hosted live broadcasts from the space), the music lounge in the Raleigh Hotel's penthouse offered a home base for talent, media, and celebrities to escape, relax, and recharge.
"We are excited to be back in Miami with Armani Exchange to host an exclusive location for artists, V.I.P.s, and DJs from all over the world," said Brian Feit, chief buzz officer for BMF.West Elm furniture also jumped on the opportunity to tap into the urban crowd by decking out the penthouse with its new summer line of modular furniture and accessories. Many pieces, which coincided with AX's spring and summer lines, featured warm gold and orange tones.
Throughout the three days, guests were also treated to liquid refreshment compliments of Belvedere Vodka, Peroni, Fiji Water, and coffee from CafΓ© Bustelo. DJs making appearances included Paul van Dyk, Sasha & Digweed, and Bob Sinclar, among many, many others.
"We are excited to be back in Miami with Armani Exchange to host an exclusive location for artists, V.I.P.s, and DJs from all over the world," said Brian Feit, chief buzz officer for BMF.West Elm furniture also jumped on the opportunity to tap into the urban crowd by decking out the penthouse with its new summer line of modular furniture and accessories. Many pieces, which coincided with AX's spring and summer lines, featured warm gold and orange tones.
Throughout the three days, guests were also treated to liquid refreshment compliments of Belvedere Vodka, Peroni, Fiji Water, and coffee from CafΓ© Bustelo. DJs making appearances included Paul van Dyk, Sasha & Digweed, and Bob Sinclar, among many, many others.
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