After great successes in Austin, Texas, at the South by Southwest Festival, BMF Media Group-the strategic marketing firm known for buzz-worthy branding campaigns-brought its signature music lounge to the Winter Music Conference in Miami. A collaboration with Armani Exchange (a label inspired by the street-chic style synonymous with the WMC culture) and Sirius Satellite Radio (which has hosted live broadcasts from the space), the music lounge in the Raleigh Hotel's penthouse offered a home base for talent, media, and celebrities to escape, relax, and recharge.
"We are excited to be back in Miami with Armani Exchange to host an exclusive location for artists, V.I.P.s, and DJs from all over the world," said Brian Feit, chief buzz officer for BMF.West Elm furniture also jumped on the opportunity to tap into the urban crowd by decking out the penthouse with its new summer line of modular furniture and accessories. Many pieces, which coincided with AX's spring and summer lines, featured warm gold and orange tones.
Throughout the three days, guests were also treated to liquid refreshment compliments of Belvedere Vodka, Peroni, Fiji Water, and coffee from Café Bustelo. DJs making appearances included Paul van Dyk, Sasha & Digweed, and Bob Sinclar, among many, many others.
"We are excited to be back in Miami with Armani Exchange to host an exclusive location for artists, V.I.P.s, and DJs from all over the world," said Brian Feit, chief buzz officer for BMF.West Elm furniture also jumped on the opportunity to tap into the urban crowd by decking out the penthouse with its new summer line of modular furniture and accessories. Many pieces, which coincided with AX's spring and summer lines, featured warm gold and orange tones.
Throughout the three days, guests were also treated to liquid refreshment compliments of Belvedere Vodka, Peroni, Fiji Water, and coffee from Café Bustelo. DJs making appearances included Paul van Dyk, Sasha & Digweed, and Bob Sinclar, among many, many others.
In an attempt to bring brands to music, BMF Media Group introduced the Armani Exchange Music Lounge at WMC.
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In an attempt to bring brands to music, BMF Media Group introduced the Armani Exchange Music Lounge at WMC.
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West Elm filled the 6,000-square-foot penthouse with their unique line of furniture, accented by colorful accessories and throw pillows.
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Belvedere Vodka cocktails were among the refreshments offered.
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On Thursday afternoon, Lady Gaga treated guests to a special rooftop performance.
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The event also spilled out onto the penthouse's 2,000-square-foot terrace, which featured sky-high AX print ads.
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