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  1. Venues & Destinations
  2. United States
  3. Miami / South Florida

All Hail the Victors

The Advertising Federation of Greater Miami's annual award ceremony took inspiration from propaganda circulated during World War II.

D. Channing Muller
March 9, 2009

The Advertising Federation of Greater Miami's Addy Awards banquet—held annually as a qualifier for the national competition—took place on February 26 at the So Cool eVenue in Miami. Taking inspiration from positive war propaganda of the 1930s and '40s , event planner Mimi Cossio of White Label Events and Productions lined the walls of the former warehouse space with vintage posters from the period.

Quest Drape divided the 10,000-square-foot space with white draping to separate the cocktail space from the main dinner area. Upon arrival, some 250 guests signed the temporary wall branded with the night's "Hail to the Victors" theme, a nod to the advertising industry's constant competition between agencies. A highlight of the cocktail hour was sipping chilled cocktails in eVenue's ice lounge, a 1,000-square-foot venue-within-a-venue made completely of ice and kept at 17.6 degrees.

"We chose the eVenue prior to selecting a theme because we truly thought the space was something unique," said Cossio. "It's in a neighborhood where no one would expect and most of all, has an ice bar that is so rare in South Florida."

In the main dining area, white linens and tall red lamps topped glowing tables. Mena Catering served the dinner buffet style to encourage guests to mingle throughout the night.

Sponsors included The Miami Herald and GE Audio Visual along with ad industry service providers such as iCreatives, 2150 Editorial, and Lucky 3. Winners from the Miami Addy Awards will compete in the regional competition before advancing to the national competition on June 6 in Washington, D.C.

The Advertising Federation of Greater Miami's Addy Awards
The Advertising Federation of Greater Miami's Addy Awards
Photo: Karla Garcia/ Kargar Photography
Event planner Mimi Cossio lined the walls of the warehouse venue with vintage 1930s and 1940s war propaganda posters.
Event planner Mimi Cossio lined the walls of the warehouse venue with vintage 1930s and 1940s war propaganda posters.
Photo: Karla Garcia/Kargar Photography
The venue's 17-degree ice bar served all drinks in glasses made of ice.
The venue's 17-degree ice bar served all drinks in glasses made of ice.
Photo: Karla Garcia/Kargar Photography
Guests signed their name to the temporary wall branded with the night's theme, 'Hail to the Victors.'
Guests signed their name to the temporary wall branded with the night's theme, "Hail to the Victors."
Photo: Karla Garcia/Kargar Photography
White linens and tall red lamps topped glowing tables.
White linens and tall red lamps topped glowing tables.
Photo: Karla Garcia/Kargar Photography
Quest Drape suspended white fabric across the venue to separate the cocktail and dinner areas.
Quest Drape suspended white fabric across the venue to separate the cocktail and dinner areas.
Photo: Karla Garcia/Kargar Photography
So Cool Events projected the event's theme onto the walls and draping.
So Cool Events projected the event's theme onto the walls and draping.
Photo: Karla Garcia/Kargar Photography
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