The Winter Music Conference, Miami's annual dance and electronic music festival and trade show, wrapped up on Saturday following five days of DJ performances, music and technology seminars, and sponsor-filled parties and private lounges at nightclubs and hotels throughout Miami Beach. Armani Exchange, Red Bull, Belvedere vodka, and Sirius Radio—which once again broadcast live from the Raleigh—were among the sponsors that returned this year, each blanketing their respective events with branded items.
Brands made their names visible through personalized pool umbrellas, beach balls, and banners hung throughout South Beach's hotels, and even appeared on hotel keycards at the Gansevoort South and Royal Palm Resort.
Red Bull rebranded the Doubletree Surfcomber's pool area with umbrellas, bars, and spandex on Thursday for the Evolve Pool Party.
Photo: BizBash
Ultimat Vodka-branded pillows lined the cabanas at the Gansevoort South's rooftop pool for the liquor's launch party on Wednesday night and during Thursday's MoodSwing360 concert series. The pillows, intended for display through Saturday, had to be removed late Thursday afternoon due to high winds.
Photo: BizBash
Pacha nightclub's oversize beach balls floated in the pool at the Royal Palm Resort, the company's main Winter Music Conference event venue. DJs performed in the lobby and at the pool throughout the conference.
Photo: BizBash
Presidente, the official beer sponsor at the Doubletree Surfcomber hotel, served its brews in branded buckets and plastic cups at the Evolve Pool Party on Thursday afternoon. The buckets and cups also lined the poolside bars.
Davidoff cigarette girls greeted guests as they arrived at the Armani Exchange Music Lounge produced by BMF Media Group. Nearly 1,200 people stopped by the lounge in the penthouse at the Raleigh throughout its three days.
Photo: BizBash
Armani Exchange set up a sunglasses station in its penthouse gifting suite.
Photo: BizBash
