Accompanying the slew of Super Bowl parties hosted by big name brands like Maxim and Playboy, DirecTV, Tide, and ESPN, were multi-day events in south Florida from companies such as Dewar’s, Garnier Fructis, and Gatorade. Coors Light also threw its hat into the entertaining ring, hosting a Friday night party. Here's a look at some of the brand activations seen around town.
Snoop Dogg at the Coors Light party
Photo: Courtesy of Bookem Danno Productions/Toast
Cigar rollers made gifts for guests at the Dewar's Signature Experience at a private home in Miami Beach on Friday and Saturday.
Photo: BizBash
Dewar's also offered handwriting analysis and palm readings by Selene, putting lessons from a Callaway pro, a Scotch tasting, and custom-tailored shirts.
Photo: BizBash
Garnier Fructis sponsored a pop-up salon as part of the 944 magazine event at the Eden Roc Renaissance Miami Beach Thursday through Saturday. The salon provided complimentary services by the company's celebrity hairstylists to V.I.P.s and invited guests.
Photo: Courtesy of MML PR
Melrose Place actress Katie Cassidy had her hair done at the Garnier Fructis Super Salon on Saturday.
Photo: Courtesy of MML PR
Gatorade created a Gatorade Performance Center at the Super Bowl Media Center in Fort Lauderdale, where the company's Sports Science Institute conducted physical endurance and stress tests on N.F.L. athletes and celebrities.
Photo: Courtesy of Gatorade
New York Jets cornerback Darrelle Revis took part in the Gatorade Performance Center physical stress tests on Friday along with Molly Sims.
Photo: Jonathan Kirn/Gatorade
For Coors Light's party at Mansion on Friday night, Bookem Danno Productions and Toast created vignettes of spaces found in a mansion, like a tub in the bathroom, with costumed models in each.
Photo: Courtesy of Bookem Danno Productions/Toast NY
Bookem Danno and Toast also used a vanity and chaise lounge to create a boudoir vignette at Coors Light's party.
Photo: Tony Brown/Imijination Photography for BizBash
A safe filled with Coors Light bottles and two Super Bowl tickets, which the company gave away during a raffle, sat in the middle of the main dance floor at Mansion.
Photo: Tony Brown/Imijination Photography for BizBash
Snoop Dogg headlined the entertainment at the Coors Light party.
Photo: Courtesy of Bookem Danno Productions/Toast
