The 25th annual Winter Music Conference, considered the largest dance and electronic music festival in the world, wrapped up on Sunday following five days of parties and music seminars around Miami. Spirits brands Belvedere Vodka and Alizé and New York nightclub Pacha returned to sponsor V.I.P. lounges, parties in Miami Beach, and a continual lineup of DJs from around the world.
The festival's two-day finale, Ultra Music Festival, attracted double 100,000 people to Bicentennial Park on Friday and Saturday—more than double the attendance in 2009. Here's a look inside the weekend's parties and lounges.
Ultra Music Festival in downtown Miami
Photo: Ian Whitlen
Tuzexx Productions staged its inaugural Hush beach party, a rave that used individual headphones instead of speakers to reduce noise ordinance issues, on Wednesday afternoon at the Doubletree Surfcomber Hotel.
Photo: BizBash
The Alizé Oasis, sponsored by the liquor brand, at the Raleigh's beach provided talent, agents, media, and record executives attending the Winter Music Conference with a place to relax between events. The hotel offered complimentary lunch service Wednesday through Friday.
Photo: BizBash
Seven Seas Spa & Salon at the Newport Beachside Hotel and Resort set up shop in one of the Raleigh cabanas at the Alizé Oasis lounge, where it provided free back massages, manicures, and professional makeup applications.
Photo: BizBash
Guests played Ping-Pong at the Alizé Oasis lounge on Thursday afternoon.
Photo: BizBash
Macy Gray performed at the Belvedere lounge at the W South Beach on Thursday.
Photo: Seth Browarnik/Red Eye Productions
Models in blue and white bathing suits that matched Belvedere's logo mingled with guests at the vodka brand's lounge on Thursday, Friday, and Saturday.
Photo: BizBash
Pacha sponsored Get Physical Music's Get Physical by Day DJ lineup at the Gansevoort South's private beach, which had an expansive stage with lighting and video screens for performances from artists such as Damian Lazarus and M.A.N.D.Y.
Photo: BizBash
Ultra Music Festival returned to Bicentennial Park in downtown Miami for its 12th year, selling out for the first time.
Photo: Ian Whitlen
Inside the Heineken Dome Experience, one of four new arenas at Ultra, green lighting and Heineken video projections on the ceilings gave guests an unconventional concert experience during consecutive DJ performances throughout the two-day event.
Photo: Ian Whitlen
Ultra attracted over 100,000 people to Bicentennial Park on Friday and Saturday, more than double the attendance in 2009.
Photo: Ian Whitlen
