In addition to the fashion shows at the Raleigh and trade events SwimShow at the Miami Beach Convention Center and Salon Allure at the W South Beach, various swimwear and accessories brands hosted their own parties and activations during the six days of Miami Swim Week. Here's a look inside the parties and shows hosted by the likes of Miami magazine, Conair, BMF Media, and more.
Photo: John Parra for WireImage
LA Sweets provided Cointreau-infused mini cupcakes at Miami magazine's fourth annual Splashion fashion event at LIV on July 14.
Photo: Courtesy of NPLG
The Webster transformed the first floor of its boutique into a Surf the Webster pop-up shop with surf boards, surf and swim apparel, and quotes from South Beach surfers on the walls. The shop opened July 15 and will run through the end of summer.
Photo: BizBash
Singer Mya stopped by the July 16 Carrera sunglasses party at the Solstice Sunglass Boutique, coordinated by BMF Media.
Seth Browarnik/WorldRedEye.com
Conair sponsored branded Beat the Heat buses that transported swim week attendees from the tents at the Raleigh to the Miami Beach Convention Center and other popular party locations in South Beach on July 16 and 17.
Photo: Courtesy of Conair Corp
Conair Cops aboard the Beat the Heat shuttles interviewed passengers about their worst hair day experiences and the top five video confessions will later be featured on the company's Facebook page for fans to vote on the winner.
Photo: Courtesy of Conair Corp
A fire dancer performed along with two percussionists during the Inca fashion show on July 16 as part of Funkshion Swim at the Setai.
Photo: John Parra for WireImage
The Inca fashion show took place on a multiprong runway over the pond in the Setai's courtyard.
Photo: John Parra for WireImage
The W South Beach hosted a private dinner for 35, coordinated by Harrison & Shriftman, in its penthouse on July 16 to honor its new Puerto Rico property, the global fashion director of W Hotels, and swimwear designer Melissa Odabash, who hosted a fashion show in the hotel's Great Room earlier that evening.
Photo: Red Eye Productions
The Neon Trees performed on a stage over the W South Beach's pool on July 18.
Photo: Red Eye Productions
