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White Cherry to Produce NFL Kickoff

White Cherry Entertainment—the company that produced the 2004 Tony awards—will produce the "NFL Opening Kickoff Show" on September 9, The New York Post reports. In the aftermath of last year's Super Bowl half-time show malfunction produced by CBS's MTV unit, the National Football League has introduced a new policy on entertainment during games, and plans to retain more control over the content.

Posted 08.18.04