PRODUCTION: Projections That Interact With Guests

April 13, 2005

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Reactrix Media Systems takes branded projection images and makes them interactive. At the DigitalLife trade show, the company displayed a Jelly Belly projection with images of jelly beans floating across the floor. As showgoers walked across the projection, sensors picked up their movements, and the images responded by sliding away. Kids were especially thrilled to jump on the logo and watch the jelly beans scatter. —Suzanne Ito
Posted 04.13.05

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