We stopped by Times Squares Studios last week to glimpse the lovely Halle Berry as she introduced the new Pulsar toothbrush from Oral-B and presented a donation of $150,000 to the American Heart Association on behalf of the brand. As Dr. Richard Hodosh of the AHA/Heritage Affiliate handed her a trophy with four Pulsar toothbrushes enclosed, one toothbrush got loose and fell within the piece, prompting Hodosh to take it back from Berry. This left her confused and asking for him to return to the stage with her memento. (At least he didn't make out with her, Adrien Brody-style.) Landmark Event Services set up the stage, which featured large three-dimensional pulsar toothbrushes on sea foam green walls, Daily Hires handled the lighting, and Porter Novelli did the PR.
Posted 07.20.05
Posted 07.20.05
