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Call Sheet #284: G.S.A. Scandal's Lasting Effects, Facebook's Ad Problem, Details on a Very British Olympics Opening

BIZBASH CALL SHEET — #284 — Wednesday, 06.13.12

++ Sponsored by Event Leadership Institute ++


Compiled today by Beth Kormanik in New York
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 TODAY'S CALENDAR: BizBash IdeaFest in Los Angeles

* INCOMING *

1. G.S.A.'s IMPACT ON EVENTS: The Las Vegas conference gave the industry a black eye, but for how long? Vendors, particularly in Washington, are fielding requests for "understated" and "low-key" events, and the industry's lobbyists are fighting federal legislation that would restrict government attendees at outside events. BizBash: “'It feels that once again the industry is going to be created as a scapegoat,' said Nancy D. Shaffer, founder and president of Washington-based Bravo! Events by Design. 'We're vilified because these types of things are seen as parties, and they're not. They're truly valuable business components of any organization.'” http://bit.ly/NbIRzT

2. DID E3 DISAPPOINT? The gaming expo lacked buzz from major news or surprises and may need to change to keep attendees interested. Time: "E3 is a great place for journalists to get hands-on time with unreleased video games, but as a venue for big announcements, it’s no longer essential. With blogs, social networks and YouTube, publishers can reach fans directly with new game announcements and can avoid getting buried under the E3 avalanche. Publishers also have a prime time television venue for major announcements in Spike TV’s annual Video Game Awards, and they can connect with fans directly the Penny Arcade Expo. Trade shows are still valuable, but they’re not as necessary for big news as they once were." http://ti.me/KqeC7u

3. OLYMPICS OPENING CEREMONY: British humor, weather, and Shakespearean references will be part of the "Isle of Wonder"-themed event, envisioned by London 2012 Olympic Games Opening Ceremony artistic director Danny Boyle. The director told reporters that people and live animals would be performing, and clouds would supply actual rain if the weather proved too nice for the event. The Hollywood Reporter: "The ceremonies prop store at the East London studio facility 3 Mills Studio is producing 2,956 props, and staff in the costume department are working to produce 23,000 costumes for all four ceremonies. The work includes sewing 24,570 buttons onto the costumes for one of the opening sequences." The estimated budget is $126 million. http://bit.ly/KsWWbo

4. DO FACEBOOK ADS WORK? Following the announcement that General Motors Co. was pulling its advertising, the social networking giant is promoting new research from ComScore that says its ads are effective. Los Angeles Times: "Marketers flock to the wildly popular site to get their brands in front of Facebook's nearly 1 billion users. They build fan pages and get Facebook users to "like" them, but have been more wary about buying ads. They say it's harder to gauge on Facebook whether users make purchases after seeing ads than it is on other sites such as Google and Yahoo. Most are still experimenting with how best to reach Facebook users and have told the firm that it has to do a better job of showing them that Facebook increases sales." http://lat.ms/Lk2MZ3

5. N.F.C. TECH TREND: Companies from Revlon to Sony are coming up with innovative ways to use near-field communication technology. Ad Age: "There's a lot of global buzz around the coming retail and advertising revolution based on near-field communication, or NFC. Mobile devices that are NFC-enabled can exchange information at close range, making it possible to make payments or verify customer identities." http://bit.ly/LSBFp0

6. MAKING IT WORK: Project Runway will stage its first fashion show in Times Square Friday night in celebration of the program's 10th anniversary. Women's Wear Daily: "Host Heidi Klum, mentor Tim Gunn, and judges Michael Kors and Nina Garcia will be sizing up designs from 16 budding designers." http://bit.ly/OsEEEP


++ A WORD FROM OUR SPONSOR: Event Leadership Institute ++

Download the Event Leadership Institute’s free eBook, designFORWARD: Trends to Look for in 2012. Forecasts from 16 influencers: Pink Powered by Moss | Jes Gordon | Proscenium | Todd Events | Ceci New York | Images by Lighting | Creative Coverings | Alpine Creative Group | Daniel et Daniel | MGM Resort Events | AFR Furniture Rental | Wildflower Linen | Levy Lighting | EventCreative | Scoozi Events NYC | Jack Morton Worldwide www.EventLeadershipInstitute.com


* LOCAL NEWS *

COAST TO COAST: The horse show Apassionata has suspended its North American tour, with producers blaming the financial crisis in Europe. The planned 18-month tour had played in Baltimore; Louisville, Kentucky; and East Rutherford, New Jersey.

BOSTON: The 12-city Small Business Tour, hosted by Corelytics, Inc., comes to Boston Thursday.

CHICAGO: Michigan Avenue restaurant 65 Chinese is closing.

LAS VEGAS: Live entertainment and ticketing industry conference and trade show Ticket Summit has expanded its trade show floor after a sellout. The show is slated for July 11-13 at Bellagio. MarketWatch: http://on.mktw.net/MpOcA9

Wynn Las Vegas and Encore promoted Pedram Pakneshan to assistant director of convention sales, Karlee Ross to assistant director of convention services, and Kidist Grznar to senior travel industry sales manager. Debbie Deal joins as southeast executive meetings manager.

LOS ANGELES: To celebrate their first Stanley Cup championship, the Los Angeles Kings and AEG will host a championship parade on Figueroa Street and a celebratory rally inside Staples Center on Thursday.

The third annual Chinatown Summer Nights presented by the Chinatown BID and KCRW 89.9 are scheduled for July 28, August 11, and August 25. The events feature Iron Chef-style cooking competitions, DJs, cultural workshops, and more.

Local event listings from Masterplanner: http://masterplanneronline.com/losangeles

MIAMI/SOUTH FLORIDA: Miami New Times released the 25th edition of its "Best of Miami" awards. http://bit.ly/L2NFoC

NEW YORK: New York-based hospitality management company Morgans Hotel Group announced a 20-year management agreement for a 200-room boutique property in London to be branded as lifestyle hotel Hudson. This coincides with the renovation of the original Hudson location in New York, which will be completed in the fall. Press release: http://on.mktw.net/M0bB9A

Canard, Inc. will cater the annual God's Love We Deliver Midsummer's Night Cocktails party Saturday in East Hampton. This year's theme is Downton Abbey and will feature a "Woodhouse Park High Tea" and a "Downton Abbey Carving Station." Waiters will wear triple which (shirts, bow ties and white aprons) to evoke the time period.

Circle Line will host its third annual Fourth of July pier party, with a DJ, barbecue, and carnival games for kids.

New York Post: "A deal announced last fall between Ian Schrager and Durst Fetner Residential to build a ground-up Public Hotel in Herald Square is kaput. … Meanwhile, Schrager said he is in contract for another, undisclosed site." http://nyp.st/LBxU6w

Local event listings from Masterplanner: http://www.masterplanneronline.com/newyork

ORLANDO: The annual meeting of the U.S. Conference of Mayors will take place today through Saturday at the Loews Royal Pacific Resort at Universal Orlando. Vice President Joe Biden will speak to the group Friday. Universal Orlando Resort, SeaWorld Orlando, and Walt Disney World will host evening events for the attendees.

TORONTO: The third annual Wild Blueberry festival is August 11 at Evergreen Brick Works, with live music, tastings, and hands-on workshops.

WASHINGTON: Brew at the Zoo, hosted by Friends of the National Zoo, is scheduled for July 12. The event features tastings from more than 40 microbreweries, food truck catering, animal demonstrations, and music from Four Star Combo.

YOUR NEWS: What are you doing? Tell us: [email protected]. 



With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, and Rose Chevalier, Beth Kormanik, and Anna Sekula in New York.

BizBash Call Sheet is the must-read daily digest of event industry news from BizBash.com. 

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