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September 3, 2015: Givenchy Gives Away Tickets to New York Fashion Week Show, Adult Swim Plans Tour With Pop-Up Drive-In Theater, The Allure of the U.S. Open to Brands

1. GIVENCHY GIVES AWAY TICKETS TO NEW YORK FASHION WEEK SHOW: In an unusual move, Givenchy offered the public a chance to attend the Givenchy by Riccardo Tisci Spring Summer 2016 Show on September 11 during New York Fashion Week. The designer gave away 820 tickets through a website and also set aside 280 tickets for students and faculty of local fashion schools. Women’s Wear Daily: “Having a significant general-public contingent in the audience became an essential element almost as soon as the decision was made in June to accept the CFDA’s invitation to show in New York. The move embraces much that Tisci’s Givenchy stands for, combining the designer’s penchant for contrast—more typically applied to sartorial élan than audience demographics—and populist engagement in high fashion. … Tisci reveals that the show will take place on the street—he’s careful not to name which one—and that there will be simulcast screenings at various outposts around Manhattan.”

2. ADULT SWIM PLANS TOUR WITH POP-UP DRIVE-IN THEATER: Marketing to its millennial audience, the network Adult Swim is planning a 15-city tour this fall in which it will set up its own pop-up drive-in movie theater. Fans will be able to watch unaired episodes of its popular programming and have access to food trucks and free popcorn and candy. Adweek: "'Our strategy for events is to create something that allows our fans to connect with us and connect with each other, and to build on the strong relationship we've established with them through the linear network and our digital and social presence,' said Amantha Walden, senior director, talent and events, Adult Swim. 'The Drive-In tour idea stemmed from our desire to create a fun, easily portable experience that focused on our content and gave our fans a special experience.'"

3. THE ALLURE OF THE U.S. OPEN TO BRANDS: Selfie sticks may be banned at the U.S. Open, but selfies themselves are not—and prompts encouraging guests to share their experiences at the tournament are everywhere. International Business Times: “Increasingly, brands are ditching highly polished, celebrity-led campaigns and, instead, relying on everyday people to spread their message on social media platforms like Facebook, Instagram, Twitter, and Snapchat. It's almost impossible to take a selfie at the U.S. Open without a logo in the background. The campaigns go beyond the courts. TV hosts direct viewers to players' Twitter handles and update them on the highest-trending tweets and topics. That, in turn, creates more fodder for writers at the United States Tennis Association, who provide content for the website and other media. It also extends the messaging of the participating—and paying—corporate brands.”


ATLANTA:  Chef and restauranteur Ford Fry's Inman Park restaurant will be named Beetlecat. Helmed by chef Andrew Isabella, the restaurant will feature an oyster bar and patio upstairs and a 1970s surf-inspired den downstairs. Atlanta Magazine:

ATLANTIC CITY:  Press of Atlantic City: “Pier Renaissance, operator of newly-minted entertainment complex the Playground on the Boardwalk, is suing to evict event planner One Atlantic from the property.”

CHICAGO:  On September 9, the Chicago Innovation Awards nominee reception will take place at Park West. Blue Plate will handle catering.

The second annual Taste Talks will take place October 2-4. The three-day food symposium, curated by chef Paul Kahan, will offer panel discussions and tastings, underground dinners, and a celebrity chef barbecue.

LAS VEGAS:  The popular fashion fund-raiser Super Saturday will come to Las Vegas for the first time, with Rachel Zoe and husband Rodger Berman hosting the shopping event September 19-20 at the Grand Canal Shoppes at the Venetian & the Palazza and Fashion Show Mall. It benefits the Ovarian Cancer Research Fund.

Madam Tussauds Las Vegas has unveiled a wedding chapel inspired by the movie The Hangover. The chapel can seat as many as 30 for weddings.

The 67th annual Technology & Engineering Emmy Awards will take place January 8 in the Bellagio Grand Ballroom at the Bellagio Hotel.

Clique, an avant-garde lounge concept, will open at the Cosmopolitan hotel this winter. The lounge will be designed by Alessandro Munge and will offer small bites and sharable plates by chef Brian Massie.

LOS ANGELES:  The Environmental Media Association's 25th anniversary Environmental Media Awards will take place October 24 at the Warner Brothers Studios in Burbank. Nominees include Interstellar, Mad Max: Fury Road, and Last Week Tonight With John Oliver.

The Hollywood Reporter: "Producers Julie Lynn and Bonnie Curtis have been selected to produce the sixth annual Governors Awards, which will take place Nov. 14 at the Ray Dolby Ballroom at Hollywood and Highland, the Academy of Motion Picture Arts and Sciences announced Wednesday. At the dinner, honorary Oscars will be presented to director Spike Lee and actress Gena Rowlands while Debbie Reynolds is to receive the Jean Hersholt Humanitarian Award for her philanthropic activities.”

NCompass International, an experiential marketing and eSports agency, has announced that Brent Koning and Aaron Miller will join the company in senior leadership roles. The company is also slated to open an office in Seattle.

Local event listings from the new Masterplanner:

MIAMI/SOUTH FLORIDA:  Chef Alex Guarnaschelli will lead the culinary team at Nautilus CabanaClub at Nautilus, a Sixty Hotel set to open in South Beach in October. The beachside restaurant will serve a Mediterranean-influenced menu with "simple, clean, and healthy dishes with locally sourced ingredients.” The venue will have indoor and outdoor seating as well as a private dining room.

NEW YORK:  The Friends of the Hudson River 2015 Gala will take place October 8 at Pier 62 and Pier Sixty. The event will honor Martha Stewart, the Chelsea Piers co-founders, and C.E.O. of Moore Capital Management Scott M. Lawin, and will feature a performance by the B-52s.

Altamarea Group's first French concept, Vaucluse, is now open on the Upper East Side. Helmed by chefs Michael White and Jared Gadbaw, the space seats 186 in two main dining rooms and includes a central lounge and bar.

Local event listings from the new Masterplanner:

ORLANDO/CENTRAL FLORIDA:  Morimoto Asia, a collaboration between Chef Masaharu Morimoto and Patina Restaurant Group, will open September 30 at Disney Springs. The two-story restaurant will include dining areas, lounges, an exhibition kitchen, and large sushi bar.

PHILADELPHIA:  The Fillmore, a music venue slated to open October 1 in Fishtown, will accommodate around 2,500 for shows and has the ability to expand or retract based on the size of the acts.

SAN FRANCISCO:  Schroeder’s restaurant will host a six-week Oktoberfest celebration starting September 18. The event will feature a German-style beer garden, dancing, and German beers and snacks.

TORONTO:  Breitling Jet Team, a civilian aerobic team, will appear at the “It’s Time to Celebrate” event at Shangri-La Hotel on September 9. Guests will view the Chromomat 44 Breitling Jet Team American, and champagne and appetizers will be served.

WASHINGTON, D.C.:  Steelhead Productions will bring its Field of Screams Maryland on September 18 followed by a new event, Scream City, to RFK Stadium on October 2. Scream City will host a "Blood Red" carpet cocktail event for V.I.P.s and press on October 1.

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With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, and Beth Kormanik, Michele Laufik, Jill Menze, Anna Sekula, and Ian Zelaya in New York.

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