Harriet Weintraub Public Relations chose a fitting location for the launch party for Coty Beauty's new Healing Garden Waters fragrances. The new Bloom flower shop on Lexington Avenue was a pretty place for the launch of the flowery scents. And they're made with hydroponic flowers, so Bloom put enormous vases with hydoponic flowers on the store's counter, which served as the party's bar.
Caterer Food in Motion served the beauty editors assembled at the party a pretty array of summery food, including shrimp salad served in lettuce leaves and scallion pancakes with wasabi caviar. But the most interesting catering idea was the return of a nice summertime childhood treat: the popsicle. The icy delights had an adult twist--they were lavender-flavored, a nice match to the flower-laden location and product.
--Chad Kaydo
Caterer Food in Motion served the beauty editors assembled at the party a pretty array of summery food, including shrimp salad served in lettuce leaves and scallion pancakes with wasabi caviar. But the most interesting catering idea was the return of a nice summertime childhood treat: the popsicle. The icy delights had an adult twist--they were lavender-flavored, a nice match to the flower-laden location and product.
--Chad Kaydo
Bloom's hydroponic flowers made a fitting decor touch for the launch party for the new Healing Garden Waters fragrances, which are made with hydroponic flowers.
Healing Garden Waters banners were hung outside of the new Bloom florist shop on Lexington Avenue for the new fragrances' launch party.
A gobo light with the Healing Garden Waters logo shone above a small pond in the floor of the Bloom store.
Among the summer foods prepared by Food in Motion were lavender-flavored popsicles.
