Despite blizzard conditions, the American International Toy Fair—which draws 40,000 toy industry reps to New York—celebrated its 100th anniversary with a week of activities and trade show exhibits without any major delays. The fair brought lots of big, bright booths from more than 1,600 toy manufacturers, distributors, importers and sales agents to the Javits Center and the International Toy Center buildings on Fifth Avenue, and kicked-off with the black-tie Toy of the Year awards dinner.
At Javits, booths had a common look: oversized and colorful. One favorite was Thomas Boland & Company's safari-themed showcase of life-size plush elephants, giraffes and lions placed on tiers of faux rocks and waterfalls. Another larger-than-life display was a super-sized model of Radio Flyer's nostalgia-inducing red wagon that towered over the company's booth.
Alex, a company that makes arts- and science-related toys, created a colorful playland enclosed by a bright polka-dot wall to show off its new merchandise. Attendees got a colorful polka-dot scarf to take home.
—Jill Musguire
Read about last year's best booths...
Read about last year's Toy of the Year awards...
At Javits, booths had a common look: oversized and colorful. One favorite was Thomas Boland & Company's safari-themed showcase of life-size plush elephants, giraffes and lions placed on tiers of faux rocks and waterfalls. Another larger-than-life display was a super-sized model of Radio Flyer's nostalgia-inducing red wagon that towered over the company's booth.
Alex, a company that makes arts- and science-related toys, created a colorful playland enclosed by a bright polka-dot wall to show off its new merchandise. Attendees got a colorful polka-dot scarf to take home.
—Jill Musguire
Read about last year's best booths...
Read about last year's Toy of the Year awards...
At the 100th American International Toy Fair at the Javits Center, toy company Radio Flyer set up a super-sized model of its nostalgia-inducing red wagon that towered over the company's booth.
Thomas Boland & Company showcased its plush animals in a safari-themed area with life-size elephants, lions and zebras on tiers of faux rocks and waterfalls.
Alex welcomed attendees into a colorful playland enclosed by a bright polka-dot wall to show off its new merchandise.
