BizBash
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
Topics
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • Industry Buzz
  • BizBash Lists
Resources
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
User Tools
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • About Us
  • Advertise
  • Get Featured
  • Press Releases
  • Newsletter Signup
  • Subscribe to Magazine
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
  1. Venues & Destinations
  2. United States
  3. New York

Cirque du Soleil Opens With Fantastical Party

April 30, 2003
Fairies manned the coat check. A pink and orange sea urchin padded around in flippers. Drinks were served by Greek gods. These were just a few of elements that came together to create a fantastical setting for Cirque du Soleil's after-party for the premiere of its new production Varekai on Randall's Island. Elizabeth-Ann Doyle, marketing and PR agent for Varekai, hired Urban Events to produce the party, which welcomed more than 3,000 guests to the fete next to Cirque's blue and yellow circus tent, where the show will run through mid-June.
The event's theme, which looked part A Midsummer Night's Dream with a little Dante's Inferno and Greek mythology thrown in, was adapted to extend the Icarus myth that's woven into Varekai's plot. "It's sort of an underworld garden look," said Urban Events' Gustavo Marcus, citing Estella's overgrown garden in the 1998 Great Expectations film as inspiration for the decor.

A team of 40 stylists transformed an army of actors, dancers and caterwaiters into fantastical creatures. Makeup artists Andrew Martin and Bianca Alexander of M.A.C. and hairstylist Laurent Philippon of Bumble & Bumble spearheaded the transformations, using products from their companies (both were event sponsors). Male bartenders sported golden hairsprayed locks and dramatic black and white eye makeup for a Greek god look. Caterwaiters looked more severe in black outfits and heavy black makeup, and women in lime green bikinis covered with faux foliage—dubbed "the sexpots," from the Mystic Family Circus—danced on top of giant planters filled with moss. Hollywood Pop Gallery built two grotto sets—a fiery, Hades-esque setting and a cool blue set presided over by an actress covered in blue body paint, a sheer cape and wearing a glittery string bikini bottom.

Towering silver tressing stood at the center of Starr Tent's giant party tent, where Ron Fogel and Associates rigged the lighting equipment and two weather balloons. Fogel's lighting scheme mixed purple, blue and pink lights on the walls of the tent, and a textured gold light shined directly above a platform surrounded by stretch fabric where shadowdancers (choreographed by Carlito Dalceggio of Lufthaus) performed.

One last-minute request that had planners scrambling was Cirque co-founder Guy Laliberte's decision to eliminate the V.I.P. area the night before the party. "I have 800 friends," he told Marcus, and deciding who was and was not a V.I.P. would have been problematic.

The after-party also previewed Zumanity, Cirque's new "erotic cabaret" set to debut in Las Vegas in July. A small lounge separate from the main party was filled with red carpeting, lighting and furniture from Props for Today. The party carried on throughout the night—some revelers, amped on Red Bull, Veuve Clicquot, Grey Goose and Grolsch were dancing on the lounge furniture—until 4 AM. Rehydration was provided by water sponsor TyNant.

—Suzanne Ito


A stiltwalker from Hollywood Pop Gallery in a costume inspired by a seashell from Aruba stalked around the party.
A stiltwalker from Hollywood Pop Gallery in a costume inspired by a seashell from Aruba stalked around the party.
A 'sexpot' dancer dressed in a lime green bikini covered with faux flora from the Mystic Family Circus danced with a performer inside a pink and orange sea urchin costume from Hollywood Pop Gallery.
A "sexpot" dancer dressed in a lime green bikini covered with faux flora from the Mystic Family Circus danced with a performer inside a pink and orange sea urchin costume from Hollywood Pop Gallery.
Starr Tents' party tent featured rigging in the center for lights and two weather balloons. Shadowdancers performed on a platform surrounded by stretch fabric in the center of the tent.
Starr Tents' party tent featured rigging in the center for lights and two weather balloons. Shadowdancers performed on a platform surrounded by stretch fabric in the center of the tent.
An actress dressed as the queen of the sea posed on the blue grotto decor set.
An actress dressed as the queen of the sea posed on the blue grotto decor set.
Latest in New York
Sales 202502 2339203 Media Campaign X Thumb 700x467 Fnl
Industry Insiders
Everything You Need to Wow, All in One
Unveiled at The William Vale
New York
19 New Venues in New York for Spring 2025 Meetings and Events
Le Bar Penelope
New York
10 New Venues in New York for Fall 2024 Meetings and Events
Convene at 101 Park Avenue
New York
14 New Venues in New York for Summer 2024 Meetings and Events
Related Stories
An actor dressed as the devil welcomed guests into hell at the Young Lions of the New York Public Library's Dante: the Devil and the Divine benefit.
New York
Library Benefit Patrons Go to Hell
Bentley parked its new Continental GT model outside a party filled with an assortment of other high-end playthings marketed to its high-spending target audience.
New York
Bentley Puts on Cross-Marketing Blitz
E3022disc 03 Tk Gloveit 1 152
New York
GIFT: Fashion-Friendly Golf Gloves
E3016disc 03 0409 Calypso 1 152
New York
VENUE: The Calypso Comes to NYC's Harbor
More in New York
Sponsored
Everything You Need to Wow, All in One
Meetings that hit big—made simple.
Sales 202502 2339203 Media Campaign X Thumb 700x467 Fnl
New York
19 New Venues in New York for Spring 2025 Meetings and Events
Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in New York.
Unveiled at The William Vale
New York
10 New Venues in New York for Fall 2024 Meetings and Events
Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in New York.
Le Bar Penelope
New York
14 New Venues in New York for Summer 2024 Meetings and Events
Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in New York.
Convene at 101 Park Avenue
Sponsored
Picture-Perfect Venues for Your Midtown Manhattan Events
Newly renovated and expanded Convene venues can host events of all sizes.
A look at the newly refreshed Convene 117 West 46th Street
New York
12 New Venues in New York for Spring 2024 Meetings and Events
Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in New York.
The Ranch at Hudson Valley
Most Popular
Experiential Marketing, Activations & Sponsorships
Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity
Experiential Marketing, Activations & Sponsorships
50 Cool Event Ideas You May Have Missed From Liquid I.V., Martha Stewart, Foot Locker, and More
Sports
Fanatics Fest 2025: This Mega Celebration of Sports Fandom Returned For a Bigger, Bolder Second Year
Industry Insiders
Inside the Build: How Bellagio Fountain Club Delivers F1® Weekend’s Most Luxurious Hospitality Experience
Brands & Event Pros
Industry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New Level
Experiential Marketing, Activations & Sponsorships
Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
New York
12 New Venues in New York for Fall 2023 Meetings and Events
Take an inside look at these trending restaurants, resorts, meeting and event spaces, and more recently opened in New York.
Maxwell
Sponsored
Venue of the Future: Only at Cipriani 25 Broadway
25 Broadway: Where every event is an unforgettable experience.
An example of the magic at Cipriani 25 Broadway
New York
11 New Venues in New York for Summer 2023 Meetings and Events
Take an inside look at these trending restaurants, resorts, meeting and event spaces, and more recently opened in New York.
Moxy Williamsburg
Sponsored
Top 5 Most Iconic Events at the Manhattan Center
The Manhattan Center’s versatility allows clients to transform the spaces into whatever they envision. Here are five of the most iconic events that have been hosted at the venue.
2022 Red Bull BC One Finals, produced by Listen Entertainment.
New York
17 New Venues in New York for Spring 2023 Meetings and Events
Take an inside look at these trending restaurants, resorts, meeting and event spaces, and more recently opened in New York.
The Highlight Room at Moxy Lower East Side
Sponsored
Book Your Next Event at UBS Arena at Belmont Park
Located in the heart of Metro NY, UBS Arena at Belmont Park is primed for exceptional events.
Nyi17518 Cs16610 Copy
Page 1 of 333
Next Page
BizBash
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  1. Privacy Policy
  2. CCPA: Do Not Sell My Personal Info
  3. Contact Us
  4. Site Map
© 2025 Connect Biz, LLC. All rights reserved.