Clothing Launch Brings Golf Indoors

January 13, 2004
Journalists and editors could hone their swings and putts at a launch event for Post Card's spring and summer sportswear collection. MannoMedia covered the floors of the company's showroom with Astroturf, and potted palms and benches dotted the room for resort-like golf course atmosphere. Italian golf pro Giulia Sergas gave guests golf tips, and Cipriani 42nd Street provided hors d'oeuvres and bellinis.

—Suzanne Ito

Photos by Maurizio Bacci

MannoMedia turned the Post Card showroom into an indoor golf course for the store's spring and summer sportwear collection launch event.
MannoMedia turned the Post Card showroom into an indoor golf course for the store's spring and summer sportwear collection launch event.
Mannequins dressed in Post Card's golf gear were prominently displayed throughout the store.
Mannequins dressed in Post Card's golf gear were prominently displayed throughout the store.
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