The Morongo PR team intended to bring the experience of the new $250 million casino, resort and spa to New York travel and lifestyle editors. And thanks to a malfunctioning air conditioning system at Peter White Studio, the experience even more authentically replicated the feeling of the Southern California desert where the property will open in December.
Burson-Marsteller and Waltona Manion & Associates set up a series of stations throughout the raw space in order to expose the press to all.phpects of the hotel: gambling, dining, spa services and comfortable accommodations. After an audiovisual presentation executed by Scharff Weisberg, guests were invited to play table games with Evention Inc's dealers in the gaming area, while Sparty staff provided manicures and chair massages using products from the casino's Sage spa.
The hotel's executive chef Christophe Douheret prepared dishes from the menus of the restaurants on the property; a red-lit lounge provided seating for guests to kick back and enjoy cocktails, ice-cold fruit smoothies and seafood hors d'oeuvres. To demonstrate the hotel rooms' impressive desert views, guests were invited to look through a giant stand-up window at a panoramic photograph of a landscape, a blowup of an actual room view.
After cocktails, food and massages, staff sent guests off to waiting Lincolns from Arista car service—courtesy of Morongo—with gift bags containing branded merchandise including a credit-card-size Logitech Pocket Digital camera bearing the hotel's logo. The V.I.P. treatment was enough to leave attendees with a favorable impression of the casino—despite the stifling heat.
—Alesandra Dubin
Burson-Marsteller and Waltona Manion & Associates set up a series of stations throughout the raw space in order to expose the press to all.phpects of the hotel: gambling, dining, spa services and comfortable accommodations. After an audiovisual presentation executed by Scharff Weisberg, guests were invited to play table games with Evention Inc's dealers in the gaming area, while Sparty staff provided manicures and chair massages using products from the casino's Sage spa.
The hotel's executive chef Christophe Douheret prepared dishes from the menus of the restaurants on the property; a red-lit lounge provided seating for guests to kick back and enjoy cocktails, ice-cold fruit smoothies and seafood hors d'oeuvres. To demonstrate the hotel rooms' impressive desert views, guests were invited to look through a giant stand-up window at a panoramic photograph of a landscape, a blowup of an actual room view.
After cocktails, food and massages, staff sent guests off to waiting Lincolns from Arista car service—courtesy of Morongo—with gift bags containing branded merchandise including a credit-card-size Logitech Pocket Digital camera bearing the hotel's logo. The V.I.P. treatment was enough to leave attendees with a favorable impression of the casino—despite the stifling heat.
—Alesandra Dubin
An Evention Inc card dealer entertained guests at an event at Peter White Studio introducing the new casino to New York media.
To demonstrate the hotel rooms' impressive desert views, guests were invited to look through a giant stand-up window at a panoramic photograph of a landscape, a blowup of an actual room view.
Guests could kick back in a red-lit lounge and enjoy cocktails, ice-cold fruit smoothies and seafood hors d'oeuvres.
Sparty staff provided manicures and chair massages using products from the casino's Sage spa.
