“You’ve got to be true to the space you’re in. If you try to shoehorn an event [into the wrong kind of space], people are going to feel it. If it’s not an organic experience from the time guests walk in to the time they leave, they will feel it. The right space is key to everything we do.”
—Amy Newman Kaplan, executive creative services director, Maxim magazine
Posted 03.02.05
Photo: Anna Persson for BiZBash
This story originally appeared in the February/March 2005 issue of the BiZBash Event Style Reporter.
—Amy Newman Kaplan, executive creative services director, Maxim magazine
Posted 03.02.05
Photo: Anna Persson for BiZBash
This story originally appeared in the February/March 2005 issue of the BiZBash Event Style Reporter.
![E4592maxim 320](https://img.bizbash.com/files/base/bizbash/bzb/image/2011/11/e4592maxim_320.png?auto=format%2Ccompress&q=70&w=400)