For this mobile marketing campaign, Mercedes-Benz constructed a massive tent adjacent to closed courses where guests could test-drive the company’s cars. Under the tent, EventQuest created a luxury environment where upscale sponsors showed off products that complemented Mercedes’ lifestyle message, and offered refreshments and massages for attendees. At the center of the domed tent was a projection theater where guests watched a 360-degree video presentation, and lounge furniture provided comfort around the tent’s perimeter.
Posted 04.13.05
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Posted 04.13.05
Related Stories
BiZBash's 2005 Event Style Award Winners
BiZBash Awards Best Event Ideas
BiZBash Awards Honor Event Biz Best
BiZBash Gives Awards at New Hyatt Ballroom
BiZBash Blitz: Our Spring Fling