It's ironic that very affluent people—namely, New Yorkers who summer in the Hamptons—would swarm a bargain sale, but the Ovarian Cancer Research Fund's Super Saturday is such an event that hosts such a crowd. Not that these are the same castoffs you’d find in suburban garages—these are designer rags at 30 to 50 percent off, which drew 1,500 eager shoppers this year. EventStyle New York produced the event, coordinating sale tables for 200 designers and 15 companies that sponsored activity tables. (All proceeds from the sale go to the fund.)
While most of these people head for the beach to escape the city, event underwriter Donna Karan brought a little bit of the city to the beach with her "City of DKNY Kids" tent. The 30- by 40-foot area offered tables set out for kids to decorate their own tote bags (an homage to the garment district), a virtual reality roller coaster game to represent Coney Island, and a station to customize music videos, in the spirit of Times Square and MTV.
Online photo company Shutterfly dressed kids in costumes and took Polaroids of them—nice keepsakes for moms busy bargain-hunting. Both adults and kids lined up at west Chelsea cupcake outpost Billy's Bakery to take advantage of its design-your-own-cupcake stations. And daycare Kidville NY set up tables where kids could decorate hats, sand pails, and sun visors.
—Suzanne Ito
Photos: Jeff Thomas/Image Capture
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