More of Our MTV Awards Coverage

Absolut took host Pharrell to Chinatown Brasserie for a pre-awards party to promote its Ruby Red flavor. Strategic Group handled the event production, lining the venue´s back bars with the vodka brand´s bottles and four-foot-tall vases holding grapefruits and pink and orange floral arrangements.

Parked alongside Absolout´s red carpet was a sundae truck, where guests, famous and nonfamous, were encouraged to indulge in ice cream topped with ruby red sprinkles.

Blender partnered with Glacéau Vitamin Water for its after-party at Tao, where MKG Productions produced a media lounge with a water wall fabricated by Readyset and furniture from Taylor Creative.

NYC Tone Design and Production worked with Landmark Event Services to make Japanese and Chinese-inspired natural elements to complement Tao´s pan-Asian decor, including shoji screens with sponsor logos framed by bamboo.

Virgin Mobile´s Laura Jordan and Carter Angus put together an alternative to the week´s hip-hop-heavy lineup, with entertainment such as hipster DJ trio the MisShapes at its postshow bash at Gotham Hall. (A pair of guys dressed as sumo wrestlers showed up on their own.)

Syndicate produced the Virgin Mobile party, which also featured a performance by the Rapture.

Virgin Mobile´s party closed with a performance by Gnarls Barkley´s Cee-Lo.

Beyoncé celebrated her 25th birthday and her new album, B´Day, after the VMAs at boyfriend Jay-Z´s 40/40 Club. The focal point of the entrance was a floral arch of green, pink, orange, and white orchids, magnolias, and hydrangeas.

To work a "B"/bee theme, Party Productions NYC decorated a model as a sparkly bumblebee with the help of body paint and crystals, and Pollen Nation placed two glass tanks atop the downstairs bar, where 1,000 bees swarmed around manzania branches.