BizBash
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
Topics
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • Industry Buzz
  • BizBash Lists
Resources
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
User Tools
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • About Us
  • Advertise
  • Get Featured
  • Press Releases
  • Newsletter Signup
  • Subscribe to Magazine
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
  1. Venues & Destinations
  2. United States
  3. New York

Point of Purchase

New York's \"Fashion's Night Out\" shopping initiative, designed to get consumers back in stores, turned into a citywide festival.

Claire Hoffman
December 16, 2009

Conceived and organized by Vogue, the Council of Fashion Designers of America, and NYC & Company, “Fashion’s Night Out” rapidly evolved into one of the fashion trade’s largest efforts to target the public. On September 10, more than 800 retailers in all five New York boroughs—as well as in Los Angeles, Chicago, London, Milan, and Paris—wooed shoppers with celebrity appearances, performances, free cocktails, and sheer spectacle in hopes it would lift dwindling sales and restore confidence in the industry. Terry Lundgren, Macy’s chairman and chief executive officer, reported that his store sold more than half its inventory and raised more than $200,000 for the September 11 Memorial & Museum.

One of the night's biggest gatherings was at Bergdorf Goodman, where Zac Posen spray painted in a window, Padma Lakshmi hosted a cook-off between designers, and Mary-Kate and Ashley Olsen served as bartenders.
One of the night's biggest gatherings was at Bergdorf Goodman, where Zac Posen spray painted in a window, Padma Lakshmi hosted a cook-off between designers, and Mary-Kate and Ashley Olsen served as bartenders.
Photo: Jessica Torossian for BizBash
Vogue editor Anna Wintour kicked off the festivities at Macy's Queens Center, where she and Michael Kors signed 'Fashion's Night Out' T-shirts and the Broadway cast of Hair performed.
Vogue editor Anna Wintour kicked off the festivities at Macy's Queens Center, where she and Michael Kors signed "Fashion's Night Out" T-shirts and the Broadway cast of Hair performed.
Photo: Julienne Schaer
One of the night's biggest gatherings was at Bergdorf Goodman, where Zac Posen spray painted in a window, Padma Lakshmi hosted a cook-off between designers, and Mary-Kate and Ashley Olsen served as bartenders.
One of the night's biggest gatherings was at Bergdorf Goodman, where Zac Posen spray painted in a window, Padma Lakshmi hosted a cook-off between designers, and Mary-Kate and Ashley Olsen served as bartenders.
Photo: Jessica Torossian for BizBash
On the streets of Little Italy, Opening Ceremony held a trunk show, selling wares out of the backs of custom automobiles. Scott Sterneger of Boy/Band of Outsiders peddled neckties and Momofuku Milk Bar's desserts from a food truck.
On the streets of Little Italy, Opening Ceremony held a trunk show, selling wares out of the backs of custom automobiles. Scott Sterneger of Boy/Band of Outsiders peddled neckties and Momofuku Milk Bar's desserts from a food truck.
Photo: Alison Whittington for BizBash
Latest in New York
Sales 202502 2339203 Media Campaign X Thumb 700x467 Fnl
Industry Insiders
Everything You Need to Wow, All in One
Unveiled at The William Vale
New York
19 New Venues in New York for Spring 2025 Meetings and Events
Le Bar Penelope
New York
10 New Venues in New York for Fall 2024 Meetings and Events
Convene at 101 Park Avenue
New York
14 New Venues in New York for Summer 2024 Meetings and Events
Related Stories
A celebration of the city's most fully experiential marketing program to date
New York
NYC & Company Highlights Neighborhoods at Launch of Directory and Mobile App
Holiday vignettes at Bloomingdale's
New York
10 Holiday Window Displays From New York Retailers
Launch My Line's prominent lighting display
New York
Bravo Uses Building Facade as Billboard for Launch My Line Debut
Morgan Loft Penthouse
New York
Morgan Loft Penthouse: Temporary Venue for Holiday Season
More in New York
Sponsored
Everything You Need to Wow, All in One
Meetings that hit big—made simple.
Sales 202502 2339203 Media Campaign X Thumb 700x467 Fnl
New York
19 New Venues in New York for Spring 2025 Meetings and Events
Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in New York.
Unveiled at The William Vale
New York
10 New Venues in New York for Fall 2024 Meetings and Events
Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in New York.
Le Bar Penelope
New York
14 New Venues in New York for Summer 2024 Meetings and Events
Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in New York.
Convene at 101 Park Avenue
Sponsored
Picture-Perfect Venues for Your Midtown Manhattan Events
Newly renovated and expanded Convene venues can host events of all sizes.
A look at the newly refreshed Convene 117 West 46th Street
New York
12 New Venues in New York for Spring 2024 Meetings and Events
Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in New York.
The Ranch at Hudson Valley
Most Popular
Experiential Marketing, Activations & Sponsorships
See Inside This High-Tech, Multisensory Experience from Don Julio
Event Design & Decor
How BET’s Stylish Anniversary Dinner Honored the Past—and Embraced the Future
Experiential Marketing, Activations & Sponsorships
This Event Turned Home Decor Into a Celebration of Latinas' Life Moments
Meetings
C2 Montreal 2025: How the Business Conference Puts Creativity in 'Motion'
Industry Insiders
Inside the Build: How Bellagio Fountain Club Delivers F1® Weekend’s Most Luxurious Hospitality Experience
Trends
What's New in Meetings and Trade Shows: MPI WEC Heads to St. Louis, New Trends Report Shows Corporate Events on the Rise, and More
New York
12 New Venues in New York for Fall 2023 Meetings and Events
Take an inside look at these trending restaurants, resorts, meeting and event spaces, and more recently opened in New York.
Maxwell
Sponsored
Venue of the Future: Only at Cipriani 25 Broadway
25 Broadway: Where every event is an unforgettable experience.
An example of the magic at Cipriani 25 Broadway
New York
11 New Venues in New York for Summer 2023 Meetings and Events
Take an inside look at these trending restaurants, resorts, meeting and event spaces, and more recently opened in New York.
Moxy Williamsburg
Sponsored
Top 5 Most Iconic Events at the Manhattan Center
The Manhattan Center’s versatility allows clients to transform the spaces into whatever they envision. Here are five of the most iconic events that have been hosted at the venue.
2022 Red Bull BC One Finals, produced by Listen Entertainment.
New York
17 New Venues in New York for Spring 2023 Meetings and Events
Take an inside look at these trending restaurants, resorts, meeting and event spaces, and more recently opened in New York.
The Highlight Room at Moxy Lower East Side
Sponsored
Book Your Next Event at UBS Arena at Belmont Park
Located in the heart of Metro NY, UBS Arena at Belmont Park is primed for exceptional events.
Nyi17518 Cs16610 Copy
Page 1 of 333
Next Page
BizBash
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  1. Privacy Policy
  2. CCPA: Do Not Sell My Personal Info
  3. Contact Us
  4. Site Map
© 2025 Connect Biz, LLC. All rights reserved.