Almost every retailer participating in Fashion's Night Out this year provided some sort of activity for shoppers, from making friendship bracelets with Charlotte Ronson at Saks Fifth Avenue to gambling alongside the actors from HBO's new show Boardwalk Empire at Bloomingdale's. Here's a selection of the interactive elements.
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Barneys New York packed its floors with celebrity-hosted games and activities, including a ping pong tournament, where designers played alongside consumers.
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Dylan's Candy Bar gave shoppers toy guns to shoot marshmallows at other customers.
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On Saks Fifth Avenue's fourth floor, customers could receive dance lessons with designers, including Elie Tahari, Mark Badgley, James Misschka, and Kay Unger.
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To encourage customers to buy Keds, Lord & Taylor provided a decorating station filled with supplies.
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To match the Boardwalk Empire scenes in its windows, Bloomingdale's created a pop-up casino in its men's store. Cast members from the new HBO show played on gaming tables provided by Caesars Atlantic City or sipped on whiskey supplied by the Canadian Club.
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In the HP lounge in the Diane von Furstenberg store, consumers could look through Facebook and Twitter posts and looks from the designer via large touchscreen monitors.
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West Village jewelry store Crangi Family Project provided oyster-shucking for guests.
Photo: Alison Zavos for BizBash
