Fashion's Night Out: Retailers Put Text Messages, Showering Models, and Candy in Windows

To promote its new show Boardwalk Empire, HBO partnered with Bloomingdale's to create a 1920s-themed window display. Event producers Civic Entertainment Group brought in Production Glue to design and execute the set, which included a men's haberdashery, a backroom distillery, a Prohibition-era party, and a 115-foot-long boardwalk that spanned the length of the store's Third Avenue façade.

In addition to models and props in the adjacent pedestrian plaza, Macy's created tailgate scenes inside its windows to match the spring/summer campaign for Tommy Hilfiger.

Daffy's turned the windows of its Herald Square store into changing rooms, where passersby could text models suggestions for outfits.

Gant built a working shower in its Fifth Avenue store windows, using a kiddie pool, submersible water pump, garden hose, and shower head installed on a seven-foot wood plank. The setup was designed to match the sporty aesthetic and campaign for the fall collection.

Dylan's Candy Bar showcased dresses and tops made from its sweet treats.

Inside Kate Spade's Broome Street flagship, the brand's creative director and co-president, Deborah Lloyd, and Liz Claiborne's chief creative officer, Tim Gunn, judged a window-styling competition.

For those who couldn't get into the packed store, Bergdorf Goodman's windows provided plenty of entertainment. The displays included cabaret acts, puppetry, and the Dream Music Orchestra.

To keep the store clear for shopping, Just Cavalli put a DJ and models in the windows of its Fifth Avenue flagship.

Throngs of people crowded West Broadway's sidewalk and road outside the Ralph Lauren shop, where singer Janelle Monae performed in the windows.

Many shops in the West Village used their windows for photo op areas, including the Marc by Marc Jacobs store on Bleecker Street.