Here's a look at seven ideas from Mercedes-Benz Fashion Week in New York to steal for your next event.
Just days after launching his Target collection with an indoor carnival, Prabal Gurung was in the spotlight with a showing of fall womens wear at St. John's Center Studios. As a dramatic way to end the Villa Eugenie-produced show, the designer used a relatively simple grid of lights, putting all of the models in an illuminated square patch on the runway.
Photo: Don Emmert/AFP/Getty Images
Mixing modern with a little Old-World glamor, Jason Wu's show at 583 Park Avenue was anchored by an enormous chandelier that hung in the center of the square-shaped runway. Sleek black-and-white flooring kept the design from being too fussy at the Bureau Betak-produced event.
Photo: Courtesy of Bureau Betak
A series of revolving panels formed the backdrop at Diane von Furstenberg's show in the Lincoln Center tents. During the show, which was produced by Bureau Betak, models stepped out from between the moving walls as floor lights illuminated space.
Photo: Courtesy of Bureau Betak
Villa Eugenie's somewhat ominous, gothic set inside Center548 for Thom Browne's outing put a new spin on winter-themed decor. Fake snow, evergreen trees, and bare branches formed a haunted winter forest rather than a kitschy Christmastime set, which served as a contrast to the red-hued designs the models wore on the runway.
Photo: Jim Shi
Leave it to Tommy Hilfiger to make school libraries as a backdrop to fashion seem cool. Matching the designer's preppy looks on the catwalk was a set inside the Park Avenue Armory that included trompe l’oeil wallpaper printed with books and branded banners that looked like school crests.
Photo: Peter Michael Dills/Getty Images for Mercedes-Benz Fashion Week
With attendees at Fashion Week using their phones to snap photos and post comments to Twitter, Target's free charging stations came in handy. Set up as part of its Everyday Café in the Chelsea Market, the retailer's activation included lockers where visitors could leave their devices to charge.
Photo: Jim Shi
As a way to showcase 20 new fall and winter looks, Band of Outsiders created a scavenger hunt that combined a roving glass-paneled truck with Twitter. Live-streamed to the brand's Web site, the Shiraz Events-produced marketing stunt invited consumers to help solve clues posted to Twitter and share photos of the truck via their social media accounts.
Photo: NowFashion
