This week's roundup includes a Jägermeister vinyl display in New York, lost-pet digital billboards in San Francisco, a Grey Goose-inspired Christmas tree in New York, and Bob Dylan's sculpted iron archway in Washington.
The Jägermeister Holiday Vinyl Party took place December 6 at Vnyl in New York. Produced by M Booth, the event had a branded vinyl record display that featured ingredients of the signature cocktails served at the party.
Grey Goose hosted a French-theme holiday pop-up experience December 10 and 11 at 64 Wooster in New York's SoHo neighborhood. Produced by Community, the event featured a Grey Goose-inspired Christmas tree created with gift boxes in the vodka brand's colors.
To kick off the International Association of Exhibitions and Event's Expo! Expo! meeting, Visit Anaheim turned the Anaheim Convention Center Grand Plaza into an alfresco food truck party on December 6. The event featured a variety of Southern California food trucks lined on the plaza.
KLM Royal Dutch Airlines hosted a pop-up for consumers from October 14 to 22 in San Francisco. Produced by Pen&Public, experiences included lounging in actual business-class seats, exploring KLM destinations through an interactive touch-screen map, and witnessing KLM agents' fast response times on social media.
Outside the pop-up space, Pen&Public created public interactions including a digital billboard where owners' small lost cat and dog posters were amplified. One such billboard actually helped to recover a lost dog—with success.
Google partnered with GOOD, a global media brand and social impact agency, to launch the first-ever GOODFest—a music festival that supports five causes in five cities. The concerts kicked off on November 29 at BAMcafé in Brooklyn with the theme of "generosity." Guests could share the causes and issues that are important to them on the "Give a Damn" wall.
MGM National Harbor celebrated its grand opening with a high-profile event on December 8. "Portal," a sculpted iron archway designed by Bob Dylan for the new venue, is the iconic singer's first permanent display of public art.
For an idea inspired by Pantone's 2017 color of the year, "greenery," the Allie Awards in Atlanta in March featured an "Xperience the Elements" theme which played out in environments that channeled earth, water, and fire. In the rainforest-inspired "Earth Element" space, live entertainers performed against a backdrop of greenery.
Nonprofit educational organization Outward Bound hosted its National Benefit Dinner on October 18 at Cipriani 25 Broadway in New York. Artist Michael Arthur, who specializes in live drawings of key moments, sketched on a visible screen as nine current and former students—including featured speaker author Michael Lewis—spoke about their experiences in the organization. The artistic showcase was designed to capture the impact and inspiration created by an Outward Bound experience.
Keep a Child Alive's 13th annual Black Ball took place at the Hammerstein Ballroom on October 19. The event, which celebrated the spirit of '80s activism in the fight against AIDS, featured a live installation created by British visual artist Shantell Martin.
