This week's roundup includes a virtual-reality tennis game from American Express at the U.S. Open in New York, a decadent s'mores milkshake created by the Resort at Squaw Creek, and neon lights at a dinner for Esquire's September issue in Hollywood.
Esquire celebrated its September Issue with a “Mavericks of Style” event at Chateau Marmont in Hollywood on Wednesday. The event, presented by Hugo Boss, included a seated dinner outdoors underneath slashes of neon lighting. David Rodgers Inc. assisted in event design and production with the lights inspired by the Hugo Boss FW17 fashion show.
In advance of National Milkshake Day—slated for Tuesday—Resort at Squaw Creek, A Destination Hotel shared its recipe for the Tahoe S’mores Shake. The boozy milkshake mixes Tahoe Blue Vodka, Kringle, and Kahlua with three scoops of vanilla ice cream and tops it with Marshmallow Fluff, graham crackers, and Hershey’s syrup.
For a corporate event in Palm Beach, Florida, with a circus theme, Koncept Events featured several games, including a version of The Price is Right's fan-favorite game Plinko, with a stand full of prizes to choose from.
At the U.S. Open, fans could face off against artificial tennis opponent in a virtual game using American Express Air Tennis. Players used hands and body movements to hit the virtual tennis balls, and felt the impact of a ball through timed blasts of air.
Grey Goose promoted its Honey Deuce drink with its first suite at the U.S. Open—and invited stars of HBO’s show The Deuce to attend. Decor included a step-and-repeat created with tennis balls and rackets in the brand’s signature blue color.
At a press preview of the decor, menus, and inspiration for the Emmy Awards’ three exclusive dinners, Sequoia Productions showed off its ceiling installation made from 5,000 paper cylinders painted with biodegradable gold coloring.
From our roundup of chilled catering ideas, Starr Catering Group in South Florida serves a tropical sundae layered with ginger tapioca, lime granita, honey-kissed coconut marshmallow, passion-fruit glaze, and cardamom ice cream over melon ball salsa, served in a frozen coconut shell and surrounded by smoking mist.
The bourbon brand Basil Hayden hosted a two-day event at a private residence in the Hollywood Hills. Activities for guests included creating their own bottle label. Gradient produced the event, which will tour this fall with stops in Denver, New York, and Austin.
Other treats for guests included monogrammed luggage tags. Also at the event, Taste of Pace provided catering, and Premiere Events handled rentals.
At Urban Decay’s luncheon in celebration of National Dog Day—and to promote the beauty brand’s cruelty-free policy—canine guests received bowls customized with their names. The event took place August 23 at the London West Hollywood hotel.
