Since the arrival of digital video recorders and other new technologies that allow consumers to avoid commercials and other advertising messages, according to the Promotional Products Association International, marketers are relying on promotional products to push their brands more than ever, as evidenced by the industry’s $18 billion in sales revenues last year.
At the Advertising Specialty Institute Show held in the Philadelphia Convention Center from May 23 to 25, some 2,500 distributors were on hand to view this year’s newest—and weirdest—giveaways. Products ranged from pens, water bottles, iPod covers, and calendars, to umbrellas, rubber duckies, stethoscopes, and square-shaped mugs. According to The Akron Beacon Journal, new logo-centered products this year included a toaster than burns a logo on bread and branded flip-flops that leave logo imprints with every step.
Posted 06.14.06
At the Advertising Specialty Institute Show held in the Philadelphia Convention Center from May 23 to 25, some 2,500 distributors were on hand to view this year’s newest—and weirdest—giveaways. Products ranged from pens, water bottles, iPod covers, and calendars, to umbrellas, rubber duckies, stethoscopes, and square-shaped mugs. According to The Akron Beacon Journal, new logo-centered products this year included a toaster than burns a logo on bread and branded flip-flops that leave logo imprints with every step.
Posted 06.14.06
