BIZBASH CALL SHEET — #455 — Wednesday, 02.27.13
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Compiled today by Beth Kormanik in New York
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1. TITANIC, TAKE TWO: A ship dubbed Titanic II was announced Tuesday, scheduling a 2016 maiden voyage from Southampton to New York, this time with more lifeboats. The Daily Mail: "Just like in 1912 there will be three classes of passenger and those with different tickets will not be able to move between the classes, though there will be more toilets for the lower decks than the original. Everyone on board will however be provided with early-20th-century-style clothes and undergarments in their cabins to get them in the mood. Whilst there will be air conditioning there will be no TVs and no Internet in a bid to get back to the 'romance' of a bygone age." http://bit.ly/VMEX2J
2. BONNAROO MARKETING TIPS: What can Bonnaroo teach about marketing? Plenty, it turns out. In addition to being among the pioneers of using R.F.I.D. check-in technology at last year's festival, promoters have developed a strong social media campaign to generate fan interest this year, including a Twitter campaign to announce the lineup that quickly started trending. Among the lessons learned, according to Activ8Social: "Take advantage of FOMO (fear of missing out). Give attendees an opportunity to show their friends just how badly they need to come to the next event you have." http://bit.ly/YF8o5p
3. SELLING ON DIGITAL: Newfronts—the digital cousin to upfronts—begin next week, but the selling tactics attached to the production-heavy events need honing. Ad Age: "Joining the likes of Yahoo, YouTube, and AOL, who made splashy pitches to buyers last year, will be Condé Nast, Dow Jones and (in a separate effort weeks before the others) Gannett. But even as buyers prepare for the events scheduled for April 29 to May 3, they have some advice for Newfronters: Unless you follow through, don't bother." http://bit.ly/13OQ8bA
4. NEW AT TED: TEDActive has partnered with Bing to offer a tool called TED.so.cl to attendees this week. It's a version of the Bing-powered research project, So.cl from Microsoft Research’s FUSE Labs, that lets people assemble images, research links, videos, and text into collages that express reactions and associations around the TED talks in real time, which can be followed by people who aren’t on site. http://ted.so.cl/
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* LOCAL NEWS *
BOSTON: The Blue Room will host an installment of its Spaghetti Western Mondays series on March 4. The event includes a screening of A Fistful of Dynamite, Italian-American bites, and drinks made with Bully Boy American Straight Whiskey.
CHICAGO: Shedd Aquarium's gala Be Like Bond: The Stingray Affair is June 8 and will include a Bond-themed aquatic show, a live auction, dinner, and lakeside dancing.
A cocktail party to celebrate the 60th anniversary of the Gucci Horsebit Loafer 1953 collection will take place at the Michigan Avenue Gucci store March 7.
Arch Apothecary and Jenny Patinkin will host an in-store event to benefit the Children's Research Fund March 14. The event will include cocktails and discounted services such as brow waxing and blowouts.
Japonais will host a viewing party for the new Bravo reality show Dukes of Melrose March 13.
Chicago Social Brides magazine will host its "Evening of Bridal Luxury" March 17. The event will include a Vera Wang fashion show, design ideas from Heffernan Morgan Ronsley, and photography and videos from Fig Weddings.
DENVER: Chef Kimo Akana will serve as executive chef of the new Root25 Taphouse & Kitchen at the Hyatt Regency Denver Tech Center.
LAS VEGAS: Top Ten Wholesale: "The dust is just beginning to settle following the success of the recently concluded Magic Marketplace and OffPrice Show in Las Vegas, and some of the biggest trade show organizers in the U.S. already have some big news for the next season—a merger of six different apparel trade shows." http://bit.ly/13RQbDw
Park on Fremont, a 5,000-square-foot gastropub, is slated to open downtown in March with a laid-back area for dining indoors and antique tables in an outdoor garden.
LOS ANGELES: Shade Hotel Redondo Beach will break ground on a 54-room boutique property Thursday.
Relativity Media partnered with Pandora to help drive awareness of its new film, 21 and Over. The brands presented a free comedy show for fans in L.A., hosted by the cast and writer/director of the movie.
Passport Around the World at Tapenade is tonight. Tickets include a seven-course wine pairing dinner with dishes like lobster panna cotta and two-layered crème brûlée. Chef Ressul Rassallat and two other guest chefs will put on the event.
Local event listings from Masterplanner: http://masterplanneronline.com/losangeles
MIAMI/SOUTH FLORIDA: The Ritz-Carlton, Palm Beach is offering a "low tea" from its Stir Bar. The service pairs loose-leaf tea with treats such as Florida orange and red velvet whoopie pies, cranberry scones, banana nut bread, and chocolate-dipped strawberries.
NEW YORK: Discovery U.S. Hispanic, a division of Discovery Communications, announced its annual upfront for Discovery en Español and Discovery Familia will take place at 3 p.m. May 14 at Gotham Hall.
The Best of the Web Awards Breakfast is April 15 at the Grand Hyatt.
Local event listings from Masterplanner: http://masterplanneronline.com/newyork
ORLANDO: Kings Bowl, a Boston-based dining, bowling, and entertainment venue, is scheduled to open its first Florida location April 15 on International Drive.
Matilda's Pub will be the new restaurant taking over the Winter Park space that was most recently Galopin. Scott Joseph's Orlando Restaurant Guide: http://bit.ly/13SrJSo
The City of Orlando's seventh Annual BluesBQ will be presented by Mercedes Benz South Orlando March 9. Entertainment will include Robert Randolph and the Family Band. Johnny's Ribs and Wings, Bubbalou's BBQ, Kinfolk's Vending, and others will serve ribs, pulled pork, barbecue chicken, and more.
PHILADELPHIA: Carlson Rezidor Hotel Group is converting the Radisson Plaza–Warwick Hotel Philadelphia into the Radisson Blu Warwick Hotel Philadelphia by late summer. The hotel will remain open throughout the conversion while the hotel undergoes a $17 million renovation.
TAMPA: Severe weather Tuesday damaged some venues in downtown Tampa. Tampa Bay Business Journal: http://bit.ly/13lwF6h
TORONTO: The Russian Ice Ball is March 1 and 2 at the Palais Royale. The event will support Rusoka Camp for underprivileged children. Tickets include a champagne reception, dinner, dancing, and other entertainment.
Drake Hotel Properties named Ted Corrado as the company’s first corporate executive chef. Corrado joins the Drake Hotel team to oversee menu research and development and to lead culinary operations. Corrado will also help develop the food program at the Drake Devonshire Inn.
WASHINGTON: Prevent Cancer Spring Gala—this year dubbed "Festa della Donna" in honor of Ambassador of Italy Claudio Bisogniero and his wife, Laura—is March 8 at the National Building Museum. David Tutera is designing the event, with Design Cuisine catering a three-course Italian dinner.
YOUR NEWS: What are you doing? Tell us: [email protected].
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With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, and Beth Kormanik, Joana Mangune, Lauren Matthews, and Anna Sekula in New York.
BizBash Call Sheet is the must-read daily digest of event industry news from BizBash.com.
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