April 6, 2015: Bud Light Uses Tinder to Find Guests for Campaign, Dior Cancels California Show, How to Fight Health Problems at Music Festivals

1. BUD LIGHT USES TINDER TO FIND GUESTS FOR WHATEVER, USA, EVENT: Bud Light is working with popular dating app Tinder to promote its upcoming Whatever, USA, campaign. Tinder users can enter a contest to win entry to Whatever, USA, a weekend-long pop-up with concerts and other activities. Adweek: “By using Tinder, which has 26 million matches a day worldwide, Bud Light can connect with millennials spontaneously, which embodies the spirit of Whatever, USA, according to the brand.” http://bit.ly/1yHtCBx

2. DIOR CANCELS L.A. SHOW: After announcing it would present its Cruise show in Los Angeles in May, Dior is moving the show to Cannes. The fashion brand cited the availability of a high-profile venue in Cannes as the reason behind the switch. Louis Vuitton, another brand from luxury conglomerate Louis Vuitton Moët Hennessy, will continue its Palm Springs show as planned. Los Angeles Times: “Cannes has certainly been Dior’s game to lose for several years running now, with Raf Simons dressing dozens of leading ladies for the festival’s red carpets, including brand ambassadors Jennifer Lawrence, Marion Cotillard and Jessica Biel. ... It’s hard to conceive of Dior giving up that kind of spotlight, especially this year, when fashion competition at the festival is going to be even more fierce, now that Gucci and Saint Laurent parent company Kering have a five-year strategic partnership with the festival to host events with well-dressed celebs. In other words, Dior and LVMH need to bring out all they’ve got or risk being overshadowed.” http://lat.ms/1CaSpOT

3. HOW TO FIGHT HEALTH PROBLEMS AT MUSIC FESTIVALS: From dehydration to claustrophobia to ringing ears, several medical issues are common at music festivals. Attendees need to be aware of potential ailments and prepare for them, but organizers can also help by offering ample water, sunscreen, and healthy food options. Mashable: http://on.mash.to/1DEhKrq


* INDUSTRY NEWS *

David Zolkwer, creative director of Olympic and Commonwealth Games ceremonies in Manchester 2002, Athens 2004, Melbourne 2008, and Glasgow 2014 will headline the Eemagine Summit in New Delhi, which begins today. The convention is organized by Event and Entertainment Management Association. Business Standard: http://bit.ly/1GYpC6A
 

* LOCAL NEWS *

CHICAGO:  Robert Warsaw has been appointed director of catering at Sofitel Chicago Water Tower hotel.

LOS ANGELES:  Terry Crews will host the 2015 TV Land Awards, which will pay tribute to the late Joan Rivers and is scheduled to take place April 11 in Beverly Hills and air on April 18. Entertainment Weekly: http://bit.ly/1bV2w4U

Big Brothers Big Sisters of Greater Los Angeles will host its annual Accessories for Success Luncheon & Fashion Show at the Beverly Wilshire Hotel on April 17.

Phoenix House will host its 12th annual Triumph for Teens Awards gala at Beverly Hills Montage Hotel on June 15. The evening, which will be hosted by KCBS-TV’s Kaj Goldberg, will honor actor and humanitarian Matthew Perry with the 2015 Phoenix Rising Award, former mayor Antonio Ramón Villaraigosa with the 2015 Public Service Award, and Dallas Taylor, original Crosby, Stills and Nash drummer, with the 2015 Tribute Award.

Local event listings from Masterplanner: http://www.masterplanneronline.com/losangeles

MIAMI/SOUTH FLORIDA:  Primrose, a restaurant helmed by regional executive chef Evan Percoco, has opened at the Stiles Hotel in South Beach.

NEW YORK:  The inaugural Art Miami New York, a new modern and contemporary art fair produced by the ownership team of Art Miami, will take place May 14-17 at Pier 94.

The Chew co-hosts Mario Batali, Carla Hall, and Daphne Oz will serve as the M.C.s for the Food Bank for New York City's Can Do Awards gala, scheduled for April 21 at Cipriani Wall Street.

Local event listings from Masterplanner: http://www.masterplanneronline.com/newyork

SAN FRANCISCO:  The ninth annual TV of Tomorrow Show will take place June 23-24 at the Golden Gate Club in the Presidio of San Francisco.

TORONTO:  The Mac ’n Cheese Festival will take place June 5-7 at Liberty Market.

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With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, and Beth Kormanik, Michele Laufik, Jill Menze, and Anna Sekula in New York.

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