As a part of Paramount Pictures' $150 million promotional campaign aimed at nontraditional markets, G.I. Joe: The Rise of the Cobra held one of its U.S. premiere events at the Andrews Air Force Base in Camp Springs, Maryland, on Friday, July 31. Screening the film for almost 1,000 service members and their families, the event hosted by the Army & Air Force Exchange Service included appearances by cast members Sienna Miller, Channing Tatum, and Marlon Wayans.
A.A.E.F.S. motion picture program manager Jon Walters produced the event with Paramount; it included a meet-and-greet with the cast, arrivals on a Humvee, and a giveaway of Hasbro's G.I. Joe toys to child patients from Walter Reed Medical Center.
Going Joe
The Army & Air Force Exchange Service and Paramount Pictures offered an early screening of G.I. Joe to nearly 1,000 service members and their families.
Photo: Jeff Snyder
Photo: Jeff Snyder
Photo: Jeff Snyder
Photo: Jeff Snyder
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