Going Joe

The Army & Air Force Exchange Service and Paramount Pictures offered an early screening of G.I. Joe to nearly 1,000 service members and their families.

Michael O'Connell

August 6, 2009

As a part of Paramount Pictures' $150 million promotional campaign aimed at nontraditional markets, G.I. Joe: The Rise of the Cobra held one of its U.S. premiere events at the Andrews Air Force Base in Camp Springs, Maryland, on Friday, July 31. Screening the film for almost 1,000 service members and their families, the event hosted by the Army & Air Force Exchange Service included appearances by cast members Sienna Miller, Channing Tatum, and Marlon Wayans.

A.A.E.F.S. motion picture program manager Jon Walters produced the event with Paramount; it included a meet-and-greet with the cast, arrivals on a Humvee, and a giveaway of Hasbro's G.I. Joe toys to child patients from Walter Reed Medical Center.

Channing Tatum and Sienna Miller at Andrews Air Force Base

Channing Tatum and Sienna Miller at Andrews Air Force Base

Photo: Jeff Snyder

Channing Tatum and Sienna Miller arrived in a Humvee, waving to guests from the gun turret.

Channing Tatum and Sienna Miller arrived in a Humvee, waving to guests from the gun turret.

Photo: Jeff Snyder

Cast members presented children—and a few adults—with the new line of G.I. Joe toys released for the film.

Cast members presented children—and a few adults—with the new line of G.I. Joe toys released for the film.

Photo: Jeff Snyder

The cast of G.I. Joe got a tour of Andrews Air Force Base before the screening and posed for photos with the service men and women.

The cast of G.I. Joe got a tour of Andrews Air Force Base before the screening and posed for photos with the service men and women.

Photo: Jeff Snyder

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