Hosts: David Adler, Claire Hoffman
Guest: Damien Baines
In this special edition of GatherGeeks—recorded live at the 2022 Cannes Lions International Festival of Creativity—hosts David Adler and Claire Hoffman (BizBash’s senior contributing editor) sit down with Damien Baines, the experiential marketing lead at Instagram. They go behind the scenes at Meta Beach where, for the first time, the company has used Meta branding at the festival. Baines also discusses what inspired many of the elements for this year’s beach, planning a superbloom-themed dinner for the event, and how Instagram aims to highlight all types of creativity and passion on the platform.
Running time: 31:18
Want to see some of the best activations from Cannes (including Meta's)? Read our recap here.
And click here to listen to more GatherGeeks episodes recorded live from Cannes Lions 2022.
