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Podcast: How Creativity Shined at Pinterest’s Cannes 2022 Activation

Judy Lee, head of global brand experiences and programs at Pinterest, breaks down her team's strategy and execution of Pinterest Beach, which put creatives front and center.

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Hosts: David Adler, Claire Hoffman
Guest: Judy Lee

In this special edition of GatherGeeks—recorded live at the 2022 Cannes Lions International Festival of Creativity—hosts David Adler and Claire Hoffman (BizBash’s senior contributing editor) sit down with Judy Lee, head of global brand experiences and programs at Pinterest. She breaks down her team's strategy and execution of Pinterest Beach, which put creatives front and center. She also discusses being a jury member for this year's festival, Pinterest's approach to face-to-face marketing, and creating spaces that reflect a multitude of different communities.

Running time: 32:00


Want to see some of the best activations from Cannes (including Pinterest's)? Read our recap here.

And click here to listen to more GatherGeeks episodes recorded live from Cannes Lions 2022.

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