We've all been there: stuck in a boring conference room, struggling to get the creative juices flowing when we're surrounded by bad lighting and boring carpet. But imagine if you could transform that traditional meeting room into the most inspiring environment you can dream up.
That's the chance Pinterest recently gave to three top creative agencies as part of its "Unboring My Boardroom" campaign, which launched in July. Intending to help these creatives get excited and inspired by their own offices, the teams at McCann New York, JOAN Creative, and Mojo Supermarket were invited to brainstorm, design, and build the conference rooms of their dreams.
“Pinterest is a place to discover new ideas, decide what to do, and then take action. We wanted to find a creative way to bring Pinterest’s value to life in a tangible way and show the transformative power of inspiration to action,” explained Stacy Malone, vice president and global head of business marketing at Pinterest.
But why ad agencies? “We realized there are more than 88,000 advertising and media agencies in the U.S., and they are on the front lines of the best creative work in the industry,” Malone continued. “They also know how to bring ideas to life, and their conference rooms are where creative minds come together. We thought that ‘Unboring’ could be a great IRL experience for them to better understand and visualize the consumer journey on Pinterest.” 
The JOAN Creative team imagined a groovy workspace they called “Postapocalyptic Time Machine Stuck in 1976.” The finished result was filled with lava lamps, mossy walls, lamps in the shape of mushrooms, and plenty of bling.Photo: Winnie Au
“Reimagining our conference room was such a compelling use of Pinterest, not just to find inspiration but then to apply it in real life," said Shayne Millington, McCann New York's CCO, in a press release. "This experience opened us up to new creative possibilities, from concept to execution, and we look forward to seeing all of the other ideas that come out of this newly inspired space.”Photo: Winnie Au
The resulting spaces took on some eclectic themes, including "Trippy Jungle Retrofuturism," "Postapocalyptic Time Machine Stuck in 1976," and "New York Bodega Fantasy." Many of the exact objects that had been pinned (including a pizza delivery button, a bodega cat, and lights in the shape of mushrooms) eventually appeared in the rooms, which are now permanent fixtures in the agencies’ offices—which Malone hopes will continue providing inspiration. “We hope that new ideas emerge from the space and that they use Pinterest as a tool for their future projects,” she said.
Beyond the physical spaces, Pinterest partnered with director Carlyn Hudson, known for directing dozens of sketches for College Humor and Funny or Die’s branded division, for a fun video highlighting the campaign. (Check it out here.) Photography, meanwhile, was led by Winnie Au, renowned for her work with Vanity Fair UK, Harper's Bazaar Japan, and Elle Decor.
To Malone, seeing the final reveals was her favorite thing about the campaign. “The agencies were so excited to see their out-there ideas and special spaces actually get executed in their final form. People called the finished result their ‘favorite rooms of all time’ and really absorbed that Pinterest is not just about finding cool ideas, but also making them happen,” she said. “We wanted them to take away how fun and actionable the journey on Pinterest can be, from discovering to deciding to doing.”
Next up for the creativity-focused brand? “We plan on ‘unboring’ ad summits with our very own annual Pinterest Presents on Sept. 13!" said Malone.
Scroll down to see more from the finished rooms. 
Mojo Supermarket's space centered on a “Trippy Jungle Retro Futurism” theme—and came complete with psychedelic colors, jungle plants, and a candy wall.Photo: Winnie Au
Next to the Mojo Supermarket candy wall was a vending machine that opened into a quiet, speakeasy-like space to listen to records and find inspiration. A whimsical touch? The pizza delivery button on the wall.Photo: Winnie Au
“Only on Pinterest could you seamlessly go from manifesting a wild concept on a board to seeing it in real life. The physical manifestation of the board reflects so many of the different ideas that we actually Pinned, and now it's my favorite room of all time," said Mo Said, founder and CEO of Mojo Supermarket, in a press release. "Pinterest’s superpower is not just about finding cool ideas, it's about making them happen in real life."Photo: Winnie Au
McCann's conference room was inspired by its New York City location and its classic bodegas—and featured an "inspo mart," a subway car seat, and, of course, a cat costume to evoke the classic bodega cat.Photo: Winnie Au
“Reimagining our conference room was such a compelling use of Pinterest, not just to find inspiration but then to apply it in real life," said Shayne Millington, McCann New York's CCO, in a press release. "This experience opened us up to new creative possibilities, from concept to execution, and we look forward to seeing all of the other ideas that come out of this newly inspired space.”Photo: Winnie AuThe JOAN Creative team imagined a groovy workspace they called “Postapocalyptic Time Machine Stuck in 1976.” The finished result was filled with lava lamps, mossy walls, lamps in the shape of mushrooms, and plenty of bling.Photo: Winnie Au
“Through this project, we were able to see how fun and actionable the journey on Pinterest can be, from stretching our imagination and discovering new ideas to deciding on a concept to actually making it happen," said Jaime Robinson, JOAN Creative's co-founder and CCO. "It was incredible to see everything come to life in a beautiful, totally insane way—there are endless possibilities on what can be ‘unboringed’ with Pinterest next.”Photo: Winnie Au
