Michele LaufikExperiential Marketing, Activations & SponsorshipsSee Inside Cheez-It's Diner Experience with Its Over-the-Top Menu ItemsOnce again, the snack brand created a roadside attraction with a retro eatery in upstate New York.June 11, 2024MeetingsC2 Montreal 2024: How a New Venue Aimed to Inspire Networking and ConnectionThe three-day event was built around some of the key industries driving the Montreal economy, including sustainability and artificial intelligence.June 5, 2024SportsSee Inside This Massive Immersive Experience About Soccer Star Lionel Messi“The Messi Experience: A Dream Come True” uses 360-degree mapping technology, 3D visuals, and artificial intelligence to bring the player’s story to life.June 3, 2024Experiential Marketing, Activations & SponsorshipsSee How Tennessee Tourism Turned Concertgoers’ Brain Waves Into Travel RecsA custom sensory experience leveraged electroencephalogram technology to measure fans’ responses to Tennessee destinations based on sound.May 30, 2024Experiential Marketing, Activations & SponsorshipsGo Beyond the Screen and See Inside Prime Video’s Immersive 'For Your Consideration' ActivationPrime Experience took attendees through an interactive journey into the making of the streaming service's hit series like Fallout, Expats, Mr. & Mrs. Smith, and more.May 22, 2024Event Design & DecorSee the Fun, Playful Elements From Public Art Fund’s 2024 PartyThe organization's annual event celebrated its upcoming exhibition season with artist-designed activations and whimsical drinks and desserts.May 20, 2024Experiential Marketing, Activations & SponsorshipsTech Bloom: See Inside Jeff Leatham’s New Immersive Floral ExhibitionPhysical meets digital in this colorful, Korean-inspired installation at Genesis House in NYC. Take a peek.May 15, 2024Experiential Marketing, Activations & SponsorshipsSee How Knix Celebrated Its Customers with This Immersive Brand TripThe intimates and apparel brand hosted a two-day experience in Mexico to launch its new swimwear collection.May 14, 2024Sports2024 Kentucky Derby: How the 150-Year-Old Event Stays Fresh with New Experiences and PartnershipsAt this year’s Run for the Roses, Churchill Downs unveiled a new paddock area with premium spaces, plus brand partnerships with The Unwell Network, Ford, and Sports Illustrated.May 8, 2024Sports2024 NFL Draft: See How Detroit Welcomed Football Fans with Community PrideThe annual league event took over the city, setting an attendance record and offering locals and visitors alike plenty of interactive experiences to get them excited for the upcoming season.May 6, 2024Previous PagePage 12 of 120Next PageTop StoriesSportsFit for Events: 15 Hotels With Next-Level Sports Amenities for GroupsThese properties pair top-tier event space with standout fitness-focused amenities—perfect for planners looking to keep attendees energized and engaged.Event Design & DecorHow BET’s Stylish Anniversary Dinner Honored the Past—and Embraced the FutureExperiential Marketing, Activations & SponsorshipsSee Inside This High-Tech, Multisensory Experience from Don JulioIndustry InsidersInside the Build: How Bellagio Fountain Club Delivers F1® Weekend’s Most Luxurious Hospitality ExperienceExperiential Marketing, Activations & SponsorshipsThis Event Turned Home Decor Into a Celebration of Latinas' Life Moments
