Michele LaufikExperiential Marketing, Activations & SponsorshipsSee How Aerie Brought Together NYC’s ‘Hidden Gems’ at This MarketplaceThe one-day activation featured a curation of some of the city’s coolest companies like Brooklyn Blooms, Popup Bagels, and more, alongside the clothing brand’s latest collection.August 23, 2023Experiential Marketing, Activations & SponsorshipsBud Light Goes Back to Its Roots with Latest Concert Event SeriesThe Bud Light Backyard Tour features a lineup of rock and country performers at small venues throughout the country.August 21, 2023MeetingsWhy Samsung Hosted Galaxy Unpacked in Its Own ‘Backyard’The consumer electronics corporation’s biannual event was held in Seoul, South Korea, for the first time ever.August 16, 2023Experiential Marketing, Activations & SponsorshipsThis 'Love Island USA' Pop-Up Experience Brought the 'Villa' to the FansTo promote the new season, Peacock hosted a pop-up experience in Austin and Nashville where fans could audition to be the next ‘bombshell’ on the steamy show.August 14, 2023Experiential Marketing, Activations & SponsorshipsThe Bigger, the Better: See How These Brands Sized Up Their Marketing StuntsWanna grab a drink in a giant peanut? We got you.August 9, 2023Experiential Marketing, Activations & SponsorshipsTales of the Cocktail 2023: See the Many ‘Spirited’ Ways Brands Engaged AttendeesBrands like Kraken Rum, Moët Hennessy, and Jameson hosted a slew of parties, events, and tastings at the annual conference in New Orleans.August 7, 2023MeetingsEngage! Summit Founders on 15 Years of Industry Trends and Hosting Lavish ExperiencesKnown for happening at bucket list destinations, these luxury wedding business events have taken the concept of conferences to the next level.August 3, 2023Experiential Marketing, Activations & SponsorshipsYou’re Not (Road) Trippin’: Gas Station-Themed Pop-Ups Really Are EverywhereHere’s how brands have turned the humble roadside stop into an activation trope.July 31, 2023Event Tech & ToolsHow This Experience Agency Made Cybersecurity Education Fun for Conference AttendeesRed Paper Heart created a gamified installation for Google at the recent Bloomberg Technology Summit.July 26, 2023Experiential Marketing, Activations & SponsorshipsSee How Away’s AI-Powered Immersive Experience Inspired IRL TravelThe travel brand’s activation used artificial intelligence to spark imagination and showcase the beauty of the physical world.July 24, 2023Previous PagePage 19 of 120Next PageTop StoriesSportsFit for Events: 15 Hotels With Next-Level Sports Amenities for GroupsThese properties pair top-tier event space with standout fitness-focused amenities—perfect for planners looking to keep attendees energized and engaged.Industry InsidersOff the Sidelines: 10 Ways to Turn Soccer Hype Into Brand HeatEvent Design & DecorHow BET’s Stylish Anniversary Dinner Honored the Past—and Embraced the FutureExperiential Marketing, Activations & SponsorshipsSee Inside This High-Tech, Multisensory Experience from Don JulioIndustry InsidersInside the Build: How Bellagio Fountain Club Delivers F1® Weekend’s Most Luxurious Hospitality Experience
