Michele LaufikSportsBig Brand on Campus: How Companies Are Engaging College Football Fans This SeasonSee how Bud Light, Visa, Barstool Sports, and others are tapping into the school spirit on game days.October 9, 2023Experiential Marketing, Activations & SponsorshipsCostume Party: Why The Masked Singer Took Over These Los Angeles Hot SpotsFox’s popular celebrity singing show promoted its new season with goodies and giveaways around the city.October 4, 2023Experiential Marketing, Activations & SponsorshipsWhy Was There a Farm in the Middle of NYC’s Rockefeller Center?Organic Valley hosted a two-day activation that featured cow-shaped topiaries and an eco-conscious message.September 27, 2023SportsCould Dublin Be the Next Stop for the NFL? Jameson Says Cheers to ThatAs the league continues to grow its global audience, the whiskey brand is rallying football fans to join its “unofficial” call for a game in Ireland.September 25, 2023Experiential Marketing, Activations & SponsorshipsSee How Bacardi Celebrated Hip-Hop History at This Year’s MTV VMAsThe rum brand served up specialty cocktails and performances at the 2023 award ceremony, as well as a vintage retail experience.September 20, 2023Experiential Marketing, Activations & SponsorshipsWhat You Might Have Missed From New York Fashion Week 2023See how brands like Pandora, Bombay Sapphire, and Dove engaged attendees with clever activations and partnerships.September 18, 2023Experiential Marketing, Activations & Sponsorships5 Tips for Hosting a Kid-Friendly Event From Sun Bum's Art ExperienceThe sunscreen brand hosted a two-day party to promote its new kids SPF collection and celebrate some little artists. Here's why it worked.September 13, 2023Experiential Marketing, Activations & SponsorshipsWhy These Unexpected Brands Took to the Fashion Week RunwayConsumer brands like KitchenAid and Stella Artois have partnered with designers, incorporating themselves into collections in clever ways.September 11, 2023Experiential Marketing, Activations & SponsorshipsSip, Sip, Hooray! See How These Spirits Brands Celebrated SummerHere’s a look back at seasonal events, pop-ups, and parties from brands like Cointreau, St-Germain, and Bacardi.September 6, 2023SportsHow AI Is Improving the Game-Day Experience for NFL FansWith the start of football season on the horizon, this buzzy tech is primed to redefine how fans engage with their favorite teams.August 30, 2023Previous PagePage 18 of 120Next PageTop StoriesSportsFit for Events: 15 Hotels With Next-Level Sports Amenities for GroupsThese properties pair top-tier event space with standout fitness-focused amenities—perfect for planners looking to keep attendees energized and engaged.Industry InsidersOff the Sidelines: 10 Ways to Turn Soccer Hype Into Brand HeatEvent Design & DecorHow BET’s Stylish Anniversary Dinner Honored the Past—and Embraced the FutureExperiential Marketing, Activations & SponsorshipsSee Inside This High-Tech, Multisensory Experience from Don JulioIndustry InsidersInside the Build: How Bellagio Fountain Club Delivers F1® Weekend’s Most Luxurious Hospitality Experience
