Jenny Berg

Experiential Marketing, Activations & Sponsorships
See a Piano Made Entirely of Digital Tablets
For a holiday promotion in London, Samsung unveiled a unique instrument composed of its tablet devices.
December 22, 2015
Musician Myleene Klass entertained guests by playing festive songs at the London market.
Chicago
How Cold Weather Helped Nike Promote Its Brand
To showcase its cold-weather gear, Nike invited athletes to train at an outdoor activation in Chicago—in December.
December 17, 2015
There was a large Nike 'swoosh,' the brand's logo, on the side of the barge.
Venues & Destinations
2016 Preview: How New Hotels Are Courting Meeting and Event Planners
Here's what new hotels will offer to meeting planners and business travelers in the new year.
December 16, 2015
The Axiom Hotel in San Francisco
Programming & Entertainment
2016 Preview: Will Justin Bieber Get Your Guests Dancing in 2016?
Here are the tracks poised to top DJs' playlists in 2016.
December 15, 2015
DJ Lani Love spun at the spring 2015 'Above the Rails' gala for the opening of Chicago's 606 trail.
Event Tech & Virtual
Best of 2015: the Year's Top Catering Trends
Industry pros share the top food trends from the past year.
December 10, 2015
Bar Carts
Event Design & Decor
Pantone's Color of the Year 2016: 12 Ideas for Using Rose Quartz and Serenity Hues in Events
Think beyond the baby shower for Pantone's 2016 hues.
December 9, 2015
Professional Convention Management Association Event
Event Design & Decor
How One Brand Brought Christmas Morning to Families in Need
Groupon's holiday event surprised Chicago families with coats and unexpected gifts.
December 8, 2015
The winter wonderland-theme decor had trees decorated with Groupon's logo. Under the tree were wrapped gifts for the children in attendance.
Social Events
See a Conference Inspired by Fairytales
Held at a Disney World resort, the annual Engage conference aimed to delight guests with a series of whimsical surprises.
December 4, 2015
Planners aimed to incorporate plenty of 'surprise and delight' into the event throughout its run. One such surprise was announcing to the conference's 350 attendees that they were 'going to Disneyworld' after the second day of programming. Confetti fell, glittery mouse ears were distributed, and Disney characters appeared to amp up the excitement before guests headed to the Magic Kingdom to take in Mickey's Very Merry Christmas Party.
Event Tech & Virtual
10 Fresh Ideas for Food Stations
Here are new ideas from top caterers across North America.
December 2, 2015
Blue Plate's Caramel Apple Station
Venues & Destinations
Best of 2015: 10 Most Notable Chicago Venue Openings of 2015
The hottest conference spaces, eateries, drinking spots, and more to open for events and entertaining this year.
December 1, 2015
4. Latinicity
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Top Stories
Cuervo also took over Felix’s Restaurant & Oyster Bar on July 24 for an exclusive after-hours experience. The event featured bar team partners from Vertical, Mexico City and Hanky Panky, Mexico, music by DJ Nacho, and mobile oyster shuckers who topped the shellfish with a Cuervo Reposado mignonette.
Experiential Marketing, Activations & Sponsorships
Tales of the Cocktail 2025: See How These Brands Stood Out From the Crowd
Moët Hennessy, Jose Cuervo, and Balcones Whisky hosted happy hours, parties, and educational sessions at the annual cocktail conference in New Orleans.
Hulu’s 'King of the Hill' Experience
Experiential Marketing, Activations & Sponsorships
Comic-Con 2025: How Brands Turned Downtown San Diego Into a Fandom Playground
Populus Seattle
Seattle
6 New Venues in Seattle for 2025 Summer Meetings and Events
Planners can also incorporate an array of new program openers for their meetings at Disney.
Places
Here's What's New for Corporate Groups at Walt Disney World
At the recent Shopify Summit 2025, spaces looked a bit different than your typical employee conference. Instead of hotel ballrooms or expo halls, attendees explored eclectic environments inspired by where many small business dreams begin: basements, garages, and local bars. This makeshift convenience store featured custom items from Shopify merchants—plus posters with company Easter eggs and inside jokes. See more: How Shopify Shook Up the Traditional Conference Playbook
Experiential Marketing, Activations & Sponsorships
Top Trending Stories on BizBash: July 2025
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40 Cool Event Ideas You May Have Missed From YouTube, Backstreet Boys, and More
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Sports
MLB All-Star Week 2025: See the Pitch-Perfect Experiences Brands Created for Baseball Fans
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This Fashion Retailer Brought Rodeo-Ready Style to the Calgary Stampede
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