Alesandra DubinStrategyE3 2014: See What Grabbed Attendees' AttentionThe highly visual three-day show and its related press conferences and parties inspired attendees to post plenty of photos, videos, and comments to social media.June 13, 2014Experiential Marketing, Activations & SponsorshipsBeauty Stunt Puts 12-Foot Water Tank on Hollywood BoulevardTo promote its Alluring Aquatic cosmetic collection, M.A.C. installed a custom pool in Los Angeles and filled it with synchronized swimmers.June 9, 2014Event Design & Decor16 Ways to Make Chairs Interesting at EventsGuests’ seats at events can be opportunities to present brand messages, gifts, or useful tools—as well as vehicles for stylish decor.June 4, 2014GlobalContracts Checklist: 5 Essential Details Event Professionals Should Never ForgetFrom financial specifics to force majeure clauses, here are the important points to keep in mind when writing or signing contracts for events.June 2, 2014Home8 Unique Ways to Encourage Conversation at MeetingsMore planners are providing networking and community-building opportunities for attendees to make the most of their face-to-face time.May 28, 2014Programming & EntertainmentMuseum Gala Channels Ancient PompeiiThe Los Angeles Memorial Coliseum's architectural details made it an ideal site for the California Science Center's annual fund-raiser.May 27, 2014Las VegasWhy the Buzzy 'Bon Appetit' Food Fest Continues to GrowThe food magazine expands the scale and scope of Vegas Uncork’d using a combination of smart partnerships, price point, access, and timing.May 22, 2014Event Design & Decor8 Wild West Party Ideas From the 'A Million Ways to Die in the West' PremiereVintage games, a mustache selfie station, and an 1,600-pound ice block prop from the movie rounded out the party's over-the-top look.May 20, 2014StrategyWhy Event Pros Are More Socially Conscious About Their DecisionsIndustry professionals say their jobs include management of public perception, related to values and ethics concerns circulating in the news.May 15, 2014Programming & EntertainmentInside AOL's Crowd-Control StrategyThe online company's NewFront presentation encouraged 1,700 guests to arrive by ferry, but registered them in Manhattan, for a smooth flow and robust attendance.May 13, 2014Previous PagePage 34 of 176Next PageTop StoriesExperiential Marketing, Activations & SponsorshipsCannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of CreativityLinkedIn, Spotify, Canva, Pinterest, Meta, and dozens of other top brands showed up in a big way at the world’s most creative week. Take a look inside their splashy activations.SportsFanatics Fest 2025: This Mega Celebration of Sports Fandom Returned For a Bigger, Bolder Second YearChicago9 New Venues in Chicago for Summer 2025 Meetings and EventsIndustry InsidersThe Future of Meetings Is in CincyExperiential Marketing, Activations & SponsorshipsBlock Party: See How Minecraft Was Transformed Into an IRL Video Game
