With Memorial Day around the corner, county fair season is heating up around the country. In Los Angeles on May 15, the premiere party for Seth MacFarlane and Universal Pictures’ new western comedy, A Million Ways to Die in the West, borrowed time-honored themes from those homespun American events, interpreting them in traditional as well as over-the-top takes on decor, food, and activities based on the movie’s scenarios and props.
Working with Universal's Hollace Davids, here’s what producer NVE did to transform a Westwood parking lot into a wacky western-theme space following the screening at Regency Village Theatre.