Mitra SorrellsFood Trends11 Spas That Cater to Large GroupsThese spas are located in hotels with meeting facilities, making it easy for planners to add wellness activities to the program.June 23, 2016StrategyHow This Vodka Brand Uses Social Media to Drive Event StrategyFind out how popular searches and trending hashtags are impacting the marketing strategy for Elit by Stolichnaya.June 21, 2016Event Management6 New and Updated Tech Tools for Meetings and EventsCheck out the latest digital products to help planners manage ticketing, check-in, polling, and more.June 16, 2016Event Production & FabricationSee How Google Gave its I/O Conference a Fun, Festival-Like VibeTo celebrate the 10th anniversary of its developer gatherings, the company transformed an amphitheater parking lot into a multipurpose conference and entertainment venue.June 14, 2016Venues & Destinations10 New Orlando/Central Florida Venues for Summer Entertaining and EventsThe eateries, drinking spots, conference spaces, and more slated to open in Orlando/Central Florida for events and entertaining this summer.June 9, 2016Programming & EntertainmentSee How C2 Montréal Used Umbrellas for NetworkingNow in its fifth year, the innovative conference added several creative options to get guests mingling and meeting.June 7, 2016Programming & EntertainmentInside Sapphire Now's "White Glove" Experience for Top CustomersThe SAP Select program offered exclusive content, hospitality, and networking at Sapphire Now.May 26, 2016Event ManagementHow Audio Tones Are Changing Event CommunicationWith a broad range and no need for added hardware or connectivity, audio tones are becoming a popular option to communicate with guests at all sorts of events.May 24, 2016Experiential Marketing, Activations & SponsorshipsHow Jägermeister Is Wooing Millennials at EDM FestsThe liqueur brand has combined education and whimsy in a huge treehouse-like structure.May 19, 2016StrategyThe 4 Dimensions of a Comprehensive Event Technology StrategyA technology professional suggests planners incorporate each of these four elements to create an effective experience for attendees before, during, and after an event.May 17, 2016Previous PagePage 18 of 90Next PageTop StoriesExperiential Marketing, Activations & SponsorshipsSee Inside Fords Gin's Multisensory Experience at Rockefeller CenterForget billboards. Fords Gin invited guests to taste its brand story with a multiroom experience that explored what really makes a good drink.Industry InsidersOn the Fort Worth HorizonExperiential Marketing, Activations & Sponsorships20 Times Event Bathrooms Became the Star of the Show (Yes, Really)Los Angeles / Southern California6 New Venues in San Diego for Summer 2025 Meetings and EventsIndustry InsidersUtah’s Ultimate Athletic Destination Is About to Level Up