Mitra SorrellsPhoenix / ScottsdaleSee How LG Used Appliances to Engage Final Four FansThe N.C.A.A. partner entertained and educated more than 20,000 basketball fans.April 25, 2017Experiential Marketing, Activations & SponsorshipsHow This Live Cooking Show Broadened Its Audience AppealThe Taste of Home food media brand will host 50 events in 2017 in cities across the United States.April 20, 2017Experiential Marketing, Activations & SponsorshipsPropel Launches New Campaign With Jessie J and Fitness ClassesThe beverage brand unveiled the new marketing campaign with a day of events for media, bloggers, and fitness instructors.April 18, 2017Audiovisual & LightingVideo: See How Projection Mapping Turned This Venue Into a Work of ArtAs the cost comes down and technology improves, experts say we will see more of this 3-D video technique.April 13, 2017StrategyHow to Use Retargeting to Grow Your Event AudienceFind out how promotional information about your event can follow your target audience around the Internet.April 11, 2017Experiential Marketing, Activations & SponsorshipsVirgin Takes Cues from Coachella, SXSW, and TED to Create New Sports FestivalsThe company has four events planned for 2017, and plans to grow in future years.April 6, 2017StrategyReport: Which Event Marketing Tools Drive Attendance?Find out how marketing strategies have evolved since 2013, and which tools are deemed most effective.April 4, 2017Experiential Marketing, Activations & SponsorshipsZappos Goes Offline to Meet Customers on Cross-Country Road TripThe online retailer’s “Friends With Benefits” tour offers shopping, live music, food, pet adoptions, and more.March 30, 2017GlobalGlobal Meetings Industry Day to Promote Value of Face-to-Face EventsNow in its second year, Global Meetings Industry Day is spurring event pros to collaborate to amplify their message about the value of meetings and events.March 28, 2017StrategyWhy This Trade Show Is Adding Facebook Live to Its Social Media StrategyFind out how the Global Pet Expo is using the live video platform during its three-day event.March 23, 2017Previous PagePage 9 of 90Next PageTop StoriesExperiential Marketing, Activations & Sponsorships20 Times Event Bathrooms Became the Star of the Show (Yes, Really)Whether functional or just for fun, these cheeky bathroom-themed activations prove no space is too private for creativity.Los Angeles / Southern California6 New Venues in San Diego for Summer 2025 Meetings and EventsIndustry InsidersUtah’s Ultimate Athletic Destination Is About to Level UpExperiential Marketing, Activations & SponsorshipsNo $20 Viral Smoothies Here—How ALDI Created an Outdoor Farmers Market Pop-UpOrlando / Central Florida5 New Venues in Orlando/Central Florida for Summer 2025 Meetings and Events
