Mitra SorrellsProgramming & EntertainmentGoogle Shifts From Festival Vibe to Neighborhood Design for I/O 2017Attendee feedback about wayfinding drove a new layout and look for the developer conference.June 6, 2017Venues & Destinations10 New Venues in Orlando/Central Florida for Summer Entertaining and EventsThe restaurants, hotels, conference centers, and more slated to open in Orlando/Central Florida for meetings and events this summer. June 1, 2017Opinion & ExpertsGuest Column: A First-Time Attendee's Take on C2 MontréalCramer’s Joe Lovett went searching for new ideas and inspiration at the renowned event that has redefined business conferences.May 30, 2017Orlando / Central FloridaWhy This Expo's Layout Was Inspired by CasinosWith exhibits in the middle and education around the perimeter, the layout creates intimacy and security for this e-commerce industry event.May 25, 2017StrategyTED Uses Facebook Live as Part of New Strategy to Expand AudienceOrganizers say they want the experience—not the content—to be exclusive.May 23, 2017Event ManagementHow Content Drove Sapphire Now's New DesignThe software company SAP created a more integrated experience for attendees by changing the look of the annual conference.May 18, 2017StrategyAn Easy Way to Bring Virtual Reality to Your EventCheck out this VR-in-a-box solution to entertain or educate your guests.May 16, 2017Miami / South FloridaInsider Tips for Events From Facebook, Melt, Mirrorball, and MoreFind out the ideas these experts shared with attendees at BizBash Live: FloridaMay 9, 2017BeveragesSee Izze’s Teen-Focused Product LaunchThe beverage brand created a colorful, teen-focused experience that mixed a concert with an educational summit.May 8, 2017Experiential Marketing, Activations & SponsorshipsReport: Why Meetings and Conventions Should Be Used to Drive Economic GrowthA new report from Skift and Meetings Mean Business urges convention bureaus and planners to push for broader collaboration across cities’ public and private sectors.April 27, 2017Previous PagePage 8 of 90Next PageTop StoriesExperiential Marketing, Activations & Sponsorships20 Times Event Bathrooms Became the Star of the Show (Yes, Really)Whether functional or just for fun, these cheeky bathroom-themed activations prove no space is too private for creativity.Los Angeles / Southern California6 New Venues in San Diego for Summer 2025 Meetings and EventsIndustry InsidersUtah’s Ultimate Athletic Destination Is About to Level UpExperiential Marketing, Activations & SponsorshipsNo $20 Viral Smoothies Here—How ALDI Created an Outdoor Farmers Market Pop-UpOrlando / Central Florida5 New Venues in Orlando/Central Florida for Summer 2025 Meetings and Events