Mark SawyierOpinion & ExpertsGuest Column: How to Engage With Attendees Long After an Event Is OverEvent apps that focus on building relationships—rather than only containing transactional information—extend the life of the event.January 10, 2017Page 1 of 1Top StoriesStrategyHow (and Why) to Clearly Define Your Event’s Mission StatementBy clearly defining your event's "why," you set the stage for a successful gathering and ensure that every element works in harmony toward a common goal. Here's how to get it right.Brands & Event ProsCall for Nominations: 2024 BizBash Fresh FacesIndustry InsidersHeadshots 2.0: Modern, Elevated Corporate Headshot ExperiencesEvent Design & DecorCoachella 2024: 5 Steal-Worthy Event Design Trends From This Year's FestivalBizBash SportsTeam Spirit: 5 Tips for Hosting a Private Event at a Stadium or Arena