Mark SawyierOpinion & ExpertsGuest Column: How to Engage With Attendees Long After an Event Is OverEvent apps that focus on building relationships—rather than only containing transactional information—extend the life of the event.January 10, 2017Page 1 of 1Top StoriesMeetingsHow RenderATL Is Redefining the Concept of Tech ConferencesThe three-day event featured a playful carnival theme along with a programming lineup of workshops, panels, and networking opportunities.Industry InsidersSatisfying the Content Creators in Your CrowdSportsFit for Events: 15 Hotels With Next-Level Sports Amenities for GroupsIndustry InsidersOff the Sidelines: 10 Ways to Turn Soccer Hype Into Brand HeatEvent Design & DecorHow BET’s Stylish Anniversary Dinner Honored the Past—and Embraced the Future